Ogilvy Public Relations Australia » digital influencers http://www.ogilvypr.com.au Ogilvy Public Relations Australia Wed, 08 Feb 2012 03:55:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 LIVESTRONG Global Cancer Initiative http://www.ogilvypr.com.au/case-studies/livestrong-global-cancer-initiative/ http://www.ogilvypr.com.au/case-studies/livestrong-global-cancer-initiative/#comments Tue, 01 Sep 2009 04:08:08 +0000 Claire Whyntie http://ogilvypr.com.au/?p=543 LAFFor the LIVESTRONG Global Cancer Initiative (The Lance Armstrong Foundation), Australia’s top digital influencers banded together.  Bloggers who had survived cancer; doctor/research bloggers and political bloggers all stepped up for a discussion on the control, prevention, and fight against cancer.  Outreach to these influencers resulted in widespread national coverage which delivered tangible results.  As a result of the initiative, South Australian Premier Mike Rann tripled the money raised during Lance’s visit to Australia and announced a new Cancer Research Centre to be named after LIVESTRONG.  Prime Minister Kevin Rudd also announced $3.8 million in new funding for cancer research and endorsed Lance Armstrong and the LIVESTRONG global campaign in his national e-newsletter, KevinPM, and on his YouTube channel.

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