Foursquare for Business

Social Media has changed the way businesses are operating across Australia, with consumers spending an increasing amount of their time on Twitter, Blogs, Facebook and other forms of Social Media.

Companies can no longer afford to ignore discussions online about their brand. Working in partnership with The Wall Street Journal, Ogilvy’s specialized Social Media team has created a series of tutorials to help companies take those first steps.

The latest in the series, “Foursquare for Business”, will take place on August 19 at 1PM Sydney time.

Foursquare is the hottest new social media platform that is taking Australia and APAC by storm.

Part game, part social network, Foursquare allows people to “check in” wherever they are via their mobile devices, become “Mayor” of their favourite locations, and earn fun “badges” along the way.

Foursquare presents some tremendous opportunities to brands and businesses of every size. From Microsoft’s launch of Office 2010 via a Foursquare Mayor Meetup in Australia to Dominos Pizza seeing an increase in profit through a Foursquare program, this new social media platform is proving it’s worth its weight in ROI.

Join Ogilvy’s award-winning Asia-Pacific Social Media team, including Brian Giesen and Thomas Crampton for a free 30-minute online seminar powered by Citrix GoToWebinar.

Attend this live, interactive Webinar to learn:

1. What is Foursquare and why is it so addictive?
2. How do you use Foursquare to achieve a communications or business objective?
3. How should you assemble a strategy?
4. What NOT to do with Foursquare?

Space is limited for this 30-minute Webinar* and registration is required.

Sign up here http://www.asiadigitalmap.com/2010/08/foursquare-for-busines/

The Executives Guide To Social Media For Business-to-Business Companies

Across Asia, social media tools like Facebook, YouTube, Twitter and blogs have redefined how businesses operate.  While the focus is often on Social Media strategies for reaching consumers, companies operating in the B2B space – consultancies, wholesalers and manufacturers – can sometimes benefit even more than consumer-focused companies.

Shouldn’t you learn how to leverage social media?

Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar.

This webinar will provide concrete examples, action plans and case studies, including:

· 5 key steps for a business-to-business strategy;

· How to build and engage a community of potential and current customers;

· Real-life case studies from successful business-tobusiness strategies;

· The highly popular – and now extended – Question and Answer section;

· Much more…

The seminar will be led by Brian Giesen and Tania Chew, both senior regional strategists in Ogilvy’s 360 Digital Influence team, and moderated by Thomas Crampton, the team’s Asia-Pacific director.

Hurry! Space is limited for this 30-minute webinar* and registration

is required.

Join us Wednesday, 3 March at 11:00am (Hong Kong time)

To register go to wsj-asia.com/webinar