• James Cowley

    a CEO having to prove they add to the bottom line; Or a CFO and finance
    department having to prove they are worth having or that this set of accounts
    has this result on performance-it would be madness. Yet organisations expect
    other functions such as communications, marketing and similar to prove their
    impact like a scientific experiment. It is time organisations recognised that
    these functions are just essentials of businesses similar to having a CFO.

    Dr James Cowley

    Strategist – Future trends analyst and author