Three times finalist in Digital PR Awards
The Kleenex Cottonelle “Pin to Make a Difference” campaign, by Social@Ogilvy and Pulse Communications, has been shortlisted in the Social Networking Campaign, Digital Marketing Campaign and Cause Marketing/CSR categories. The team was briefed to drive high-impact awareness and talkability among Australian mums of Kleenex Cottonelle’s sustainability credentials and show how, as a premium and environmentally responsible toilet paper, Kleenex Cottonelle was worth investing in. Overall, the campaign succeeded in making the brand relevant and meaningful to mums by telling the biggest and most high-impact sustainability-in-the-home story of the year, positioning itself as a pioneering leader and brand champion of everyday ‘social good’ and easy, everyday sustainability in the home.
The PR News Digital PR Awards honour the top digital PR initiatives and teams globally and set the standard for excellence across digital PR. The winners will be announced on October 1 in New York City.
Congratulations to the Kleenex team and good luck!