Pulse’s 8700 wins at PRIA Awards
Congratulations to Pulse Communications, whose work with the NSW Food Authority’s 8700 campaign, won the consumer health category at the Public Relations Institute of Australia’s (PRIA) NSW Awards for Excellence.
The New South Wales Food Authority called on Pulse to support the launch of its innovative consumer education campaign to support new kilojoule food labelling legislation applicable to fast food and snack food chain outlets across the State. Australians are confused and uncertain about what kilojoules are, how they’re calculated and how they impact on their health. On average, Australian adults eat and drink about 8700 kJ per day yet only 5% know this number.
Armed with this information Pulse worked with the NSW Food Authority to develop the 8700kJ campaign, to build awareness around the average Australian adult daily intake of kilojoules.
Via the 8700kJ campaign, consumers can calculate their ideal kilojoule intake, search food outlets to see how many kilojoules are in the food they are eating, and learn about how exercise can help burn kilojoules through www.8700.com.au.
Launch coverage to date has included a near-full page in the Daily Telegraph, a lead story on Channel Ten news and segment on Channel Nine’s TODAY Show with Dr Joanna McMillan. Conversations around the 8700kJ campaign are now taking place on influencer social networks, with the chatter expected to continue.
NSW Minister for Primary Industries Katrina Hodgkinson said: “The 8700kJ campaign was also awarded the best new mobile application in the nutrition category of the Australian Mobile Awards.
“This is positive achievement and shows the NSW Government is on the right track engaging target audiences through digital platforms,” Ms Hodgkinson said.
A very big congratulations to the team!