OPR Australia’s 2015 Asia-Pacific SABRE Nominations

OPR Australia’s 2015 Asia-Pacific SABRE Nominations
September 4, 2015 Kieran Moore

Sydney. September 4, 2015: Ogilvy Public Relations Australia and its clients have secured 13 Asia-Pacific Gold SABRE Nominations across nine categories, and a Diamond SABRE shortlist in Reputation Management for one of its Microsoft campaigns – Joined Up Innovation.

This follows last week’s announcement that Ogilvy PR Australia is shortlisted in eight categories at the 2015 PRIA annual Golden Target Awards and State Awards for Excellence.

Group Managing Director Howorth, Graham White, said the recent spate of nominations was testament to the best-in-class work Ogilvy PR and its specialist agencies continually produce for its clients.

“This is a very strong performance and we’re tremendously proud of our teams in Howorth, Pulse, Ogilvy Parker & Partners and Ogilvy PR Melbourne,” said White.  “Our work is being judged on a global stage and time and time again we’re being recognised for delivering fantastic work that is driving real business outcomes for our clients.”

Overall, Ogilvy PR Asia Pacific and its clients secured 29 nominations, beating out Edelman (with 18) and China’s Blue Digital (14).

OPR Australia’s 2015 Asia-Pacific SABRE Nominations include:

SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT                   

Microsoft Joined Up Innovation: Driving a Culture of Change—Microsoft Australia with Ogilvy PR Australia

AUSTRALIA/NEW ZEALAND                       

Microsoft Joined Up Innovation: Driving a Culture of Change—Microsoft Australia with Ogilvy PR Australia

The Release of Peter Greste—Al Jazeera English with Ogilvy PR Australia

MARKETING TO CONSUMER (EXISTING PRODUCT)                         

Canon Shine—Canon Australia with Ogilvy PR Australia

BUSINESS-TO-BUSINESS MARKETING                   

Australia’s Choice: Work to Live or Live to Work?—Kronos with Howorth, Ogilvy PR Australia

Expectations vs. Reality of Retirement in Australia: Launching a Game Changer—Mercer with Ogilvy PR Australia

Orchestrate Amazing: The Launch of Microsoft Azure Data Centres, Australia—Microsoft Australia with Ogilvy PR Australia

FINANCIAL COMMUNICATIONS               

Expectations vs. Reality of Retirement in Australia: Launching a Game Changer—Mercer with Ogilvy PR Australia

CAUSE-RELATED MARKETING                   

FSC: Leave a Legacy and Share It—Forest Stewardship Council with Howorth and social@Ogilvy Australia

PRODUCT MEDIA RELATIONS                   

AncestryDNA – Australia, Where Do You Come From?—Ancestry with Howorth, Ogilvy PR Australia

RETAILERS                        

eBay Shoppable Windows—eBay Australia with Pulse Communications

INDUSTRIAL/MANUFACTURING                             

Australia’s Choice: Work to Live or Live to Work?—Kronos with Howorth, Ogilvy PR Australia

AUTOMOTIVE

Ford Mustang Midnight Kiss 2015 – Ford with Pulse Communications

 

For further information, please contact:

Sandra Renowden, STW PR on +61 403 823 18