Ogilvy PR Beijing, Panda Awareness Week

Ogilvy PR/Beijing’s Chengdu client spread Panda-monium throughout London as 108 costumed pandas took over the British capital to celebrate the first ever international launch of Panda Awareness Week (PAW). From a tai-chi inspired dance in Trafalgar Square, to pandas riding the tube and visiting London’s most famous landmarks on an open top bus, London was overrun with pandas. The panda is one of the world’s most threatened species and the launch of PAW highlights the work of the Chengdu Panda Base in China, a not-for-profit organisation that plays a leading role in fostering continued growth of the giant panda population, as well as rescuing and rehabilitating pandas so they can return to the wild. Coverage highlights included BBC, The Telegraph, Daily Mail, The Washington Post, Reuters, South China Morning Post and CBS News. Congrats to the entire team for their outstanding work on this campaign! Check out this great video of the pandas: