Howorth Shortlisted for Asia Pacific PR Awards

Howorth has been shortlisted for the 2009 Asia Pacific PR Week Awards for its work with Telstra.  The campaign, Identifying Australia’s Productivity Gap, positioned Telstra as a thought leader in the area of business challenges and the supporting role of IT and telecommunications.  The PR driven idea led to an integrated campaign for the Telstra including events, above the line advertising and direct mail.  The winners will be announced 11 November 2009 in Hong Kong.