“The Give and The Get” of Ogilvy PR
Moore unveiled the company’s EVP on Tuesday (April 23), explaining to the Ogilvy PR team that it was seen as the way to inform current and prospective employees of the values and expectations that Ogilvy PR had of its employees and of what values and benefits the employees could expect in return – the give and the get.
“It’s how we position ourselves as an employer so we continue to attract, engage and retain the best people,” Moore said. “It’s at the heart of what makes us stand out among PR consultancies in Australia. It’s supported by our values and our vision and it clearly calls out the kind of people who will thrive and enjoy their time here.”
Moore also unveiled an Employee Benefits Booklet which outlined the “get” part of the deal and stressed to staff that the EVP was a “living policy” designed to be updated and improved through on-going feedback.
Ogilvy PR is currently aligning all its processes and actions with the four pillars of the EVP: Grow, Know, Mojo and Show.
‘Grow’ outlines to employees the opportunities for learning and professional growth within the company – opportunities which come from fellow employees, from the international Ogilvy network, from clients and from the organisation’s regular lunchtime lecture program.
“Know” represents the need for employees to work hard, to challenge themselves, to be creative and curious, to question and collaborate.
“Mojo” is the buzz and benefits of working for a family of boutique agencies under the umbrella of a national and international network, while “Show” represents the time taken to nurture relationships with colleagues, clients and the community, along with the recognition and excitement that comes from great work.
As Moore says: “At Ogilvy PR we take our work seriously, but we don’t take ourselves too seriously.”