From Science Fiction to Safety

From Science Fiction to Safety
August 3, 2015 OPR

Our access to incredible automotive technology has never been greater, with crash avoidance systems, lane departure warnings and adaptive cruise control making their way into the cars we drive.  Looking further forward, driverless cars are being touted as being maybe only 15 years away from becoming commonplace.  Whether it’s this soon or not, if we take away the margin of human error, presumably our roads will be infinitely safer.

Car companies pour billions of dollars into ensuring the safety of all road users, from car drivers and passengers to bike riders.  Indeed, car companies like Ford are heavily investing in R&D in car safety right here in Australia, making sure our roads are safer for all Aussies. When I was a baby, safety technology in cars was low tech at best.  Seat belts for the driver and front passenger and working brakes were largely what it amounted to.  I was put into my bassinet and slung across the back seat of the Cortina, alongside the dog, and that was assumed to be safe.  Rear seat belts didn’t exist, let alone airbags.

This clearly gives away my age (quite old) but also shows just how far safety in cars has come in four decades.  Cut to 2015 and not only do we have airbag seatbelts in the back seat (revolutionary!) but safety technology that would have been almost science fiction in the 1970s.

Discover more about Ford’s safety innovations here.

Written by Rebecca Brownhill – Senior Account Director, Ogilvy PR Melbourne