Sydney, September 11, 2015: The Australian Egg Corporation Limited (AECL) has selected Pulse Communications, part of Ogilvy PR Australia, as its agency of record following a competitive tender and review process. Pulse will manage the consumer public relations, and help to engage support from Health Care Professionals.
The appointment comes after a thorough review process that included several agencies. The work will focus on celebrating the nutritional value of eggs, and how they make an unbeatable choice as part of any meal occasion. Pulse will also work very closely with AECL’s agency partners to deliver integrated communications plans for the organisation.
David Mogford, Program Manager – Marketing, at AECL, said: “Egg consumption has been growing consistently over the past few years, but to achieve even higher sales for our farmers, we needed a fresh approach. We genuinely believe eggs are unbeatable for breakfast and Pulse is the right agency to help us reinvent the image of eggs to our consumer, media, and health care professional audiences.”
“We are thrilled to be appointed as the AECL’s communications agency,” Pulse Group Managing Director Richard Brett said. “”We’re excited by our campaign, which is a highly disruptive and innovative new way to challenge the myths that Australia has around eggs. We will present eggs in a different light, through creative and engaging social and earned media content, using new technology.”
Work begins immediately.
Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group
About Pulse Communications:
Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, having been shortlisted for Agency of the Year four times in the last 10 months. Pulse Communications is made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social media and public relations. Clients include Activision, Australian Egg Corporation Limited, eBay, Nestlé, Ford, Target, Adidas Australia, TripAdvisor, Microsoft and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.
About Ogilvy PR Australia:
Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.
For further information contact:
Account Manager, Pulse Communications
02 2828 3227