“We are all obsessed with navel gazing” – How PR Must Evolve

“We are all obsessed with navel gazing” – How PR Must Evolve
January 21, 2016 Kieran Moore

Go to any industry function these days – PR, advertising, marketing, then add whatever subgroup you can think of – and you’re sure to hear someone moaning about how another discipline is encroaching on their patch: PR firms with ideas above their creative station who think they can do advertising (as if!), marketing firms thinking they’re intelligent enough to do PR (yeah, sure!) and those uppity ad guys realising they might have to actually get their hands dirty and come down a level or two to compete against those making the money today.

Read more at http://www.adnews.com.au/opinion/we-are-all-obsessed-with-navel-gazing-how-pr-must-evolve#DGVsahJj3QOx7ygq.99