Ogilvy Earth Launched

27 May 2008

Ogilvy PR Worldwide in Australia launch their Ogilvy Earth practice and start their internal sustainability program journey, Earth-Plan.

Uniquely for a major PR company, the Ogilvy Earth team combines in-depth knowledge of sustainability with communications expertise to assist their clients in holding that conversation with their publics – staff, consumers, governments, local communities, media, customers, suppliers and investors.

At the Ogilvy Earth launch, John Studdert, Managing Director of Ogilvy PR Worldwide in Australia stated “It’s a conversation that often shows that “green can be gold” for all involved. Whether it’s about a product or service, at a manufacturing facility or office, good communications is a key tool for improved environmental outcomes – alongside the benefits they bring to the bottom line.”

Ogilvy Earth’s counsel is based on both knowing how to “talk the talk” and how to “walk the walk” in terms of environmental management. This is supported by Earth-Plan, their internal sustainability program which is backed by a formal sustainability policy, action plan, targets and a code of practice to engage employees and drive integrity in their day to day activities and for their clients.

This is supportive of Ogilvy PR Worldwide’s goal of growth through specialisation whilst also drawing on the expertise of each of the existing specialist practices.

Ogilvy Earth’s focus for clients is on shrinking business’ environmental footprint whilst growing its profitability, helping companies do today’s business in a way that leaves a positive legacy for tomorrow. Ogilvy PR Worldwide see environmental sustainability as an opportunity – not just a responsibility – for their clients, their practice and for society.

Ogilvy Earth is part of Ogilvy PR Worldwide, the leading specialist public relations and communications firm in Australia.

For further information on Ogilvy Earth: Visit www.ogilvyearth.com.au or contact

Ogilvy Earth Level 24,
Tower 2, Darling Park 201
Sussex Street Sydney NSW 2000
Tel: 02.8281.3200