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	<title>Ogilvy Public Relations Australia</title>
	<link>http://www.ogilvypr.com.au</link>
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		<title>Australians – officially the world’s most prolific social media users</title>
		<description><![CDATA[The Nielsen Company’s most recent social media research has revealed that Australians are spending up to seven hours each month on social networking sites such as Twitter, Facebook and MySpace.  This figure is substantially higher than the global average of five and a half hours.
Australia has jumped to the top of the leader board ahead [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/australians-officially-worlds-prolific-social-media-users/</link>
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		<title>Microsoft Surface Launch</title>
		<description><![CDATA[To mark the commercial availability of Microsoft Surface, Ogilvy PR’s technology public relations agency Howorth worked with Microsoft Australia to host a media launch event to showcase the features of this innovative new hardware device at their Australian headquarters in Sydney on Tuesday, 9 February 2010. Surface is a new multi-touch product, developed as a [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/microsoft-surface-launch/</link>
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		<title>Is social media becoming more or less sociable?</title>
		<description><![CDATA[The murder of a Queensland schoolgirl, a video of a group of teenage boys in Italy taunting an autistic boy, a $30,000 defamation verdict and Lara Bingle have all combined in the last week or so to show that the world may at last be starting to catch up with social media.
The growth of social [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/social-media-sociable/</link>
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		<title>How 2,000 Sydneysiders had a “big breakfast” and learnt about the importance of iodine for thyroid health&#8230;</title>
		<description><![CDATA[Ok, we get that thyroid health isn’t actually a dinner party conversation piece, but in 2009 Ogilvy PR Health proudly partnered with the Australian Thyroid Foundation, Australia’s peak advocacy group for people with thyroid disorders to put dietary iodine and good thyroid health on the map.
The Big Breakfast is an awareness and fund raising public [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/2000-sydneysiders-big-breakfast-learnt-importance-iodine-thyroid-health/</link>
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		<title>How do you get distributors x-cited about steel?</title>
		<description><![CDATA[Work with Australia’s leading manufacturer to unleash an X-Factor public relations campaign!
In the face of challenging economic conditions, BlueScope Steel asked the Howorth business-to-business/corporate public relations practice to help build distributor awareness of its Australian manufactured XLERPLATE® steel plate products, converting them from passive referrers to passionate champions of the range.
Steel producers and on-sellers had [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/distributors-xcited-steel/</link>
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		<title>Pulse Helps Engineers Australia Make it so</title>
		<description><![CDATA[The team at Pulse launched Engineers Australia’s $2.5 million public relations campaign aimed at addressing a skills shortage in the engineering industry on Tuesday 16th February.
A core component of the new PR initiative is a world first competition that calls on everyday Australians to submit an idea online. The competition will culminate with one lucky [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/pulse-helps-engineers-australia/</link>
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		<title>Pulse and Howorth go Bach to the future</title>
		<description><![CDATA[Robbie Bach, president of Microsoft’s Entertainment and Devices Division, travelled down-under in February in an Australian first to share the Microsoft consumer vision, how it will evolve over the next decade, and what we can expect to see here in the coming years.
Both Pulse and Howorth were charged with organising a series of media activities [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/pulse-howorth-bach-future/</link>
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		<title>Sam North and Brian Giesen take second place in the Ogilvy Digital Influence Essay Writing Competition</title>
		<description><![CDATA[In November 2009, the Ogilvy Digital Influence Essay Writing Competition was announced.  All Ogilvy employees from Asia Pacific were invited to submit an essay on the topic of Digital Influence.  Our very own Sam North and Brian Giesen joined forces, with their essay Digital Influence taking second place out of 28 entries submitted.  Congratulations Sam [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/sam-north-brian-giesen-place-ogilvy-digital-influence-essay-writing-competition/</link>
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		<title>Tweeting trees and dogs, has social networking gone too far?</title>
		<description><![CDATA[People have argued that social networking sites such as Twitter are a waste of time. Do we really need to know what our friends are doing every second of the day, when they have just brushed their teeth or drunk a coffee?
But if you thought it couldn’t be taken any further, think again. We are [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/tweeting-trees-dogs-social-networking/</link>
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		<title>Freedom of choice, not prescriptive parenting is what&#8217;s really best for mums and kids</title>
		<description><![CDATA[The Sunday Telegraph published a story yesterday (‘Part-time mums are the best’ , 28 Feb 2010, p3) with University of New England research showing mothers who work part-time raise healthier children than stay-at-home mums (SAHMs) or those with full-time jobs.
I work part-time at Australia’s leading public relations agency, so my first conceited reaction was self-congratulations. [...]]]></description>
		<link>http://www.ogilvypr.com.au/2010/03/freedom-choice-prescriptive-parenting-mums-kids/</link>
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