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	<title>Ogilvy Public Relations Australia</title>
	<link>http://www.ogilvypr.com.au</link>
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		<title>Senior Washington DC practitioner to head Social@Ogilvy in Australia</title>
		<description><![CDATA[Sydney &#8211; May 16, 2013: Yianni Konstantopoulos, former strategy and business development leader at  Washington DC agency Blue State Digital, will join Ogilvy Public Relations (PR) Australia in the newly-created role of Group Managing Director for social@Ogilvy in July 2013. The appointment follows an extensive international search for one of the most sought-after social and digital [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/senior-washington-dc-practitioner-head-socialogilvy-australia/</link>
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		<title>Swan spends to leave Labor legacy in school education and DisabilityCare – but cuts elsewhere to deliver surplus in four years</title>
		<description><![CDATA[Budgets give governments the opportunity to re-launch themselves to the voting public. And if ever a government needed re-launching it’s this one. Despite its many worthy and good policy triumphs, for reasons that are too well-traversed to reprise here voters appear ready to reject Labor on Saturday, 14 September. So this budget was the last [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/swan-spends-leave-labor-legacy-school-education-disabilitycare-cuts-deliver-surplus-years/</link>
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		<title>Should CEOs and executives tweet?</title>
		<description><![CDATA[While most in the business community would readily say yes, few if any put this in to practice. In the recent edition of Boss Magazine in the AFR an article entitled ‘How to avoid social media death’ explored the reticence behind social media adoption and provided a few handy tips on getting started and mastering [...]]]></description>
		<link>http://www.ogilvypr.com.au/blog/ceos-executives-tweet/</link>
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		<title>High turnover quickest way to the bottom</title>
		<description><![CDATA[Kieran Moore  From:The Australian  April 29, 2013 12:00AM A RECENT article in The Australian&#8217;s Media section spoke of how entry-level salaries in the advertising industry were paying no more than they did a decade ago, failing to keep pace with inflation and driving young talent to other industries. Fortunately, things are somewhat better in public [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/high-turnover-quickest-bottom/</link>
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		<title>&#8220;The Give and The Get&#8221; of Ogilvy PR</title>
		<description><![CDATA[The experts call it an Employee Value Proposition, but for Ogilvy Public Relations’ CEO Kieran Moore it’s “the give and the get.” Moore unveiled the company’s EVP on Tuesday (April 23), explaining to the Ogilvy PR team that it was seen as the way to inform current and prospective employees of the values and expectations [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/give-ogilvy-pr/</link>
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		<title>Corporate Affairs Roundtable Lunch</title>
		<description><![CDATA[(L-R) Ogilvy Public Relations’ Mathew Jones and David Bell, the Hon Warwick Smith AM, and Ogilvy Public Relations CEO Kieran Moore at the Sydney Business Chamber Corporate Affairs lunch in Sydney on 18 April. Mr Smith, the Chair of the Australia-China Council, spoke about emerging opportunities in Asia, and what Australian businesses can and should [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/corporate-affairs-roundtable-lunch/</link>
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		<title>PRIA Reinvigorates and Revamps Golden Target Awards</title>
		<description><![CDATA[The Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia, has announced significant changes to its annual Golden Target Awards (GTAs). &#8220;Established in 1981 and ever evolving to keep pace with the PR and communication industry, I am delighted to announce that chair Kieran Moore, Ogilvy [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/pria-reinvigorates-revamps-golden-target-awards/</link>
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		<title>The Ogilvy PR Experience</title>
		<description><![CDATA[“We have no Public Relations department. I take the view that public relations should be handled by the manufacturer himself, or by specialist counsel,” &#8211; David Ogilvy, Confessions of an Advertising Man (1963). Before undertaking my internship with Ogilvy Public Relations (PR), I thought it would be a good idea to find out more about [...]]]></description>
		<link>http://www.ogilvypr.com.au/blog/ogilvy-pr-experience-4/</link>
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		<title>Mattel’s triple word score for Ogilvy Public Relations</title>
		<description><![CDATA[April 4, 2013: Mattel, one of the world’s largest toy companies, has appointed Ogilvy Public Relations to work on an integrated marketing communications campaign for one of its most iconic brands Scrabble, across ambient, social and traditional media. The Ogilvy PR team from Melbourne won the Mattel account in a competitive four-way pitch and will [...]]]></description>
		<link>http://www.ogilvypr.com.au/news/mattels-triple-word-score-ogilvy-public-relations/</link>
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		<title>Companies slow to get the social message</title>
		<description><![CDATA[A recent report, Trends and Issues in Australian Corporate Affairs, has highlighted some worrying disconnect in corporate Australia’s engagement with social media. The second annual report, by executive search firm Salt &#38; Shein, resulted from on-line surveys in December of 324 mainly-Sydney-based in-house corporate affairs professionals. There were plenty of interesting findings but what surprised [...]]]></description>
		<link>http://www.ogilvypr.com.au/blog/companies-slow-social-message/</link>
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