Ogilvy Public Relations again partnered with the Sydney Business Chamber to hear from Carnival’s Vice President of Corporate & Government Affairs, Peter Taylor, as he shared the journey from brand protection to brand promotion as part of the much discussed Corporate Affairs round table series.
More than 40 selected Corporate Affairs leaders and CEO’s joined the lunch, in a week where Sydney was suffering incredible heartache. Peter spoke about his role, the increased demand and repeat customers of the cruise industry, as well as creating a brand where customers and staff ‘feel the love’.
Peter was entertaining, informative, and hit a great balance of personal insight and corporate know-how. He could use real life examples to show how Carnival had benefited from proper brand engagement, and a drive for customer satisfaction.
Ogilvy Public Relations have been long time supporters of the Sydney Business Chamber, and welcome the opportunity to provide the business community with similarly engaging speakers to open the conversation and bring greater focus on the Corporate Affairs function.
- A deficit of $40.4 billion in 2014-15, over $10 billion more than the $29.8 billion deficit forecast just seven months ago in the Budget.
- The first surplus not expected until 2019-20.
- Unemployment to stay at 6.5% for some time, only dropping to 5.75% in 2017-18.
- Economic growth of 2.5 per cent in 2014-15 and then increase to near trend in 2015-16.
- Huge falls in commodity prices, which have led to the biggest drop in the terms of trade since records began in 1959, leading to company tax estimates dropping by $2.3 billion in 2014-15 and a further $14.4 billion over the forward estimates.
- Weaker wage and employment growth will hit income tax receipts by $2.3 billion in 2014-15 and $8.6 billion over the next four years.
- Delays in the Senate passing Budget measures will cost the budget $10.6 billion over four years.
All up they’re pretty depressing figures – depressing for the economy and, it must be said, for the Government’s chances of being around for a second term, let alone the third term which would enable it to usher in the first projected surplus in 2019-20.
After hanging their electoral appeal on the supposed economic mismanagement of the two previous Labor Governments, the rapid economic deterioration is likely to be worn by the current government. There is no doubt the Treasurer can legitimately point to the unexpected erosion in iron ore prices and other global measures as reasons behind the poor performance but the government’s call for understanding is diminished by the memory of their strident rejection of similar calls by former Treasurer Wayne Swan.
The high unemployment rate – when it hit 6% in February it was the first time since 2003 that it had a number with a 6 in front of it – will prove another hurdle for the Government, especially as it is forecast to continue to remain stubbornly high up to and including the expected time of the next election.
Unemployment causes economic, social and political problems – especially amongst the lower socio-economic groups which are normally disproportionately disadvantaged. It is this group – tagged John Howard’s battlers – which has been responsible for much of the Coalition’s success in recent elections.
As the MYEFO showed, the Treasurer’s problems have been exacerbated by the continued rejection of elements of the May Budget – by both the Senate and the voting public.
The highly unpredictable Senate is a political problem but one gets the feeling that the government has still to come to terms with the reasons behind the electorate’s rejection. History shows that voters will accept harsh Budgets if the measures are explain and the pain is shared. Voters judged this Budget to be unfair.
Savings are the order of the day with foreign aid and the public service once again feeling the brunt of the Government’s commitment to return the budget to surplus. Although, the Government resisted the urge to sneakily include measures under the cover of Christmas ignorance as some have done in recent years. The key measures include:
- $3.7 billion in savings over four years through cuts to the foreign aid budget;
- $500 in savings over four years through the axing or consolidation of 175 government agencies; and
- $373 million in savings over four years by increasing the application charge for visas within the Permanent Family Migration stream.
The Government has used MYEFO to signal a shakeup to child care and paid parental leave in 2015. This comes as forecasts to social security payments such as the child care rebate and payment blow out by $2.4 billion over the next four years.
Where to now for the Federal Government…149 sleeps from the Budget
The Government has commenced the journey ahead for the next Federal Budget with meetings of the Expenditure Review Committee (ERC) – chaired by the Prime Minster – well underway to identify spending priorities and importantly key savings on offer across portfolios.
The Government seemed to change its tone today on spending, with the Minister for Finance suggesting that the Government won’t chase “chase down” losses to revenue through cuts to spending.
The Government appears to believe it’s getting its spending back under control. Savings remain the order of the day though and are crucial to Ministers successfully getting any new expenditure through the ERC and Cabinet. With an increasingly bare cupboard of policy cuts that won’t hurt members of the community, the Government’s ears will be open to any savings measures on offer.
In the meantime, the Government will return to the table to negotiate the remaining 25% of budget measures, including significant structural saves, from the 2014-15 budget. Failure to do so will make the job ahead of it even harder.
The PAA’s are Ogilvy PR’s worldwide internal awards where we share and celebrate the best work from across the globe.
Ogilvy PR Australia has won Public Affairs category for our entry titled “Ogilvy PR Australia joins up with Microsoft to ignite an innovation movement”.
Microsoft and Ogilvy PR partnered to create a compelling thought leadership program on innovation that would be unique and actionable, to help Australia improve its innovation potential.
First, a position was developed that was based on research and analysis of policy trends of global leaders. This found that whilst Australia generally has the right conditions in place to innovate, it happens in pockets and silos. Joined-Up Innovation (JUI) is Microsoft’s approach to addressing this problem by improving connections within our innovation ecosystem to create a better environment for all Australians to innovate.
The JUI vision was tested by designing and convening a roundtable discussion with hand-picked Australian innovation experts, who also developed a set of recommendations for accelerating innovation in Australia. The first phase of the Joined-Up innovation campaign was then rolled out internally and externally via a public relations campaign that is still generating conversations today.
This campaign also was awarded a 2014 Gold Asia Pac Sabre Award.
More on Joined-Up Innovation here.
We are continuing to work on the program with launch elements planned across the next 18 months. A very big congratulations to the Microsoft team on this well-deserved win.
For 21 years, Campaign Asia-Pacific’s Agency of the Year is Asia-Pacific’s most prestigious awards, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in the region’s advertising and communications industry.
Pulse Communications has been shortlisted for the Australia/New Zealand PR Agency of the Year.
Good luck to the team with the winners announced on the 10th December.
Read the full shortlist here.
Ogilvy Public Relations and Canon have been acknowledged for some outstanding work by the Public Relations Institute of Australia (PRIA).
At yesterday’s glittering PRIA NSW State Awards for Excellence ceremony in Sydney, Canon with Ogilvy PR picked up a ‘NSW Highly Commended’ in the Consumer Marketing category for its Canon Shine communications campaign.
“I am so proud of the work done by the Ogilvy Canon team, who all worked tirelessly on this campaign in collaboration with Andrew Giles at Canon. It’s an incredible honour to be acknowledged alongside some truly excellent campaigns,” said Kieran Moore, CEO, Ogilvy PR Australia.
Canon Shine was centred on elevating the power of images to do more in a world that is saturated with meaningless photos.
“It is an honour to be acknowledged by the industry among so many strong campaigns,” said Andrew Giles, head of Communications and PR at Canon. “We recognised from day one the special opportunity that we had with Canon Shine for Public Relations to spark conversation and influence opinion on truly large scale. The team executed with excellence to make it happen, and this is the icing on the cake.”
Read the full list of winners here.
Today, we announced the Trumpets end of year, best of the best winner, Sally Wiber. The Trumpets is our formal employee recognition program launched in May 2011 were any employee can nominate another in recognition of excellent work. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
A huge congratulations to Sally for this well-deserved win and all of our quarterly winners (Bronte Tarn-Weir, Arli Miller, Marie-Claire Suter, Jacquie Potter, Louise Halloran, Justine Taylor, Braiden Moffat, Georgina Bonner, Tom Hunter, Jess Smart and Klara Kalocsay). The prize is an ‘experience’ of Sally’s choice.
The third round of Trumpets will be launched in January 2015 and we’re looking forward to sharing more great stories and celebrating our values.
Every business likes to think it is special. Among the big global PR networks, however, Ogilvy PR actually is unique. It is the only one of the top 10 PR agencies that is larger in Asia-Pacific than in its home region, a fairly remarkable state of affairs when you consider Ogilvy PR’s US origins.
This is also a recent phenomenon, with Ogilvy’s Asia-Pacific fee income only outstripping US revenues during the past couple of years. All of which means that new global CEO Stuart Smith is taking over a business that is rather differently shaped to the firm that former Asia-Pacific head Chris Graves took charge of in 2009.
Ogilvy PR Asia-Pacific has grown considerably over the past decade to exceed $130m in fee income, while the firm’s US operations have flatlined, hampered by difficult trading conditions, the conclusion of some large government projects in Washington DC, and senior staff turbulence. This may explain why not too many people at Ogilvy PR are keen to play up the shift; after all, it is a situation that owes as much to North America’s under-performance as it does to Asia’s impressive growth.
Read the full story here
The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2014 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.
Read the full story here.
Last year, Chris chaired The Council’s Critical Issues Forum titled Content Frenzy, which provided debate about the persistent quandaries clients, media properties, and communications firms face as they try to create content and garner viewers’ attention.
This year’s Critical Issues Forum, The PR Genome Project will cover the Public Relations industry’s search for its evolutionary path forward, again led by our very own Chris Graves and surely another sold out event. Link to PRWeek for the full article.
The Council of Public Relations Firms is the trade association of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit www.prfirms.org.
The National Board recently accepted the recommendation of the College of Fellows that she be given this honour. Elevation to Fellowship is one of the highest honours awarded by the PRIA.
A Fellow of PRIA is person who has:
- at least 10 years full-time professional public relations experience
- had senior status in public relations practice or public relations education on a full-time basis for at least 5 years
- who, having been a Full Member, has in the opinion of PRIA’s Board of Directors made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards
The assessment criteria includes:
- Excellence in achievements and adherence to the highest professional standards
- Service to PRIA
- Pro-bono service to community organisations
Nominations for Fellowship are closely scrutinised at a State, College, and then National level. Kieran will be presented with her certificate at the Annual dinner of the College of Fellows in conjunction with the PRIA National Conference in Brisbane in November.