Ogilvy PR Puts Faith In Stuart Smith’s Turnaround Skills

October 24, 2014 by  
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Every business likes to think it is special. Among the big global PR networks, however, Ogilvy PR actually is unique. It is the only one of the top 10 PR agencies that is larger in Asia-Pacific than in its home region, a fairly remarkable state of affairs when you consider Ogilvy PR’s US origins.

This is also a recent phenomenon, with Ogilvy’s Asia-Pacific fee income only outstripping US revenues during the past couple of years. All of which means that new global CEO Stuart Smith is taking over a business that is rather differently shaped to the firm that former Asia-Pacific head Chris Graves took charge of in 2009.

Ogilvy PR Asia-Pacific has grown considerably over the past decade to exceed $130m in fee income, while the firm’s US operations have flatlined, hampered by difficult trading conditions, the conclusion of some large government projects in Washington DC, and senior staff turbulence. This may explain why not too many people at Ogilvy PR are keen to play up the shift; after all, it is a situation that owes as much to North America’s under-performance as it does to Asia’s impressive growth.

Read the full story here

Ogilvy PR retain top spots in 2014 creative ranking

October 21, 2014 by  
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Ogilvy PR has retained the top spots in the Holmes Report’s third annual ranking of creative excellence in the PR industry.

The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2014 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.

Read the full story here.

Chris Graves named Chair of The Council of Public Relations Firms

October 15, 2014 by  
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Ogilvy Public Relations chairman Chris Graves has been named the new Chair of The Council of Public Relations Firms. Prior to his appointment, he served as Director with The Council since 2012.

Last year, Chris chaired The Council’s Critical Issues Forum titled Content Frenzy, which provided debate about the persistent quandaries clients, media properties, and communications firms face as they try to create content and garner viewers’ attention.

This year’s Critical Issues Forum, The PR Genome Project will cover the Public Relations industry’s search for its evolutionary path forward, again led by our very own Chris Graves and surely another sold out event.  Link to PRWeek for the full article.

The Council of Public Relations Firms is the trade association of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit www.prfirms.org.

Kieran Moore elevated to fellow of the PRIA

October 13, 2014 by  
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Ogilvy PR Australia’s CEO, Kieran Moore has been elevated as a Fellow of the Public Relations Institute of Australia (PRIA).

The National Board recently accepted the recommendation of the College of Fellows that she be given this honour.   Elevation to Fellowship is one of the highest honours awarded by the PRIA.

A Fellow of PRIA is person who has:

  • at least 10 years full-time professional public relations experience
  • had senior status in public relations practice or public relations education on a full-time basis for at least 5 years
  • who, having been a Full Member, has in the opinion of PRIA’s Board of Directors made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards

The assessment criteria includes:

  • Excellence in achievements and adherence to the highest professional standards
  • Service to PRIA
  • Pro-bono service to community organisations

Nominations for Fellowship are closely scrutinised at a State, College, and then National level.  Kieran will be presented with her certificate at the Annual dinner of the College of Fellows in conjunction with the PRIA National Conference in Brisbane in November.

Fourth round Trumpet winners announced

September 26, 2014 by  
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Today we announced the fourth round Trumpet winners.  The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.

We had nine nominations with Braiden Moffat, Tom Hunter and Georgina Bonner picking up the prize.  They will go into the running to be the end of year winner who will win an experiential prize of their choice worth $4,000.

Congratulations to all.

Ogilvy Public Relations shortlisted for B&T 2014 Awards

September 24, 2014 by  
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Ogilvy Public Relations Melbourne is delighted to announce it has been shortlisted for a B&T 2014 Award for our entry Best PR Campaign for BP Australia ‘BP Pink Pulp’.

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing industry event showcasing excellence across 30 categories.

The winners will be announced at the awards night on Friday 21st November.

 

Ogilvy PR take home two SABRE awards

September 23, 2014 by  
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Ogilvy Public Relations won more Gold and Diamond SABRE Awards for its clients than any other firm, picking up 10 awards for its campaign work. Ogilvy Public Relations Australia is delighted to announce it has won two awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

Ogilvy PR Health with its Change for the Best: The Re-Launch of Fitness First campaign won a Diamond SABRE award for excellence in public relations in the c-suite under the category of measurement and evaluation.

Microsoft Australia with Ogilvy Public Relations Australia won a Gold SABRE in the public affairs category with their campaign, Ogilvy PR joins up with Microsoft to ignite an Innovation Movement.

“The Awards showcase the best the public relations industry has to offer and to be recognised for the high calibre of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, Ogilvy PR Australia.

Read the full list of winners here.

 

SHO+ Round 7 and 8 – Winners Announced!

September 8, 2014 by  
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SHO+, Ogilvy PR Australia’s calendar of creativity has announced its round 7 and 8 winners.

Round 7 – The everyday office object that was chosen for this round’s theme was the ever-helpful USB Flash Drive.

In this round we witnessed USB sticks transformed into insects, stunning photography comparing USB sticks to shipping containers and the deconstruction of a flash drive.

Sovita Pen won the USB challenge with her depiction of the history of computer data storage. Sovita displayed a punch card of which early computer­s often used with “Ogilvy” punched out of the card.

ROUND 8 - Ogilvy PR employees once again dazzled with their creative talents to the theme of Post-It Notes – The little sticky note used throughout our working lives, day in and day out.

Entries ranged from fashion to poems and even an insight into the history of the post-it. The winning entry entitled “That which we do not want to remain” turned the concept of using Post-it’s as reminders on its head, and probed the question – What if you could use a post to write down the things you didn’t want to remember any more? Congratulations to the winner – Jared Woods, for his thoughtful entry.

 

Ogilvy PR Australia collects more metal

September 5, 2014 by  
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As the countdown begins to the highly anticipated SABRE Awards ceremony on September 18, Ogilvy PR Australia is excited to announce Howorth and social@Ogilvy were outright winners at the In2 SABREs which were announced earlier this week.  The In2SABREs – formally the silver SABREs – recognise a wide range of content, from experiential to digital, across multiple channels including  paid, earned, owned and shared.  Howorth won the broadcast media category for its client ancestry.com.au and social@Ogilvy collected metal and won the coveted podcast/weekly webinar category.

Howorth and social@Ogilvy also collected four Certificates of Excellence across varying categories.

Across the region Ogilvy PR was awarded three wins and 12 Certificates of Excellence overall.

Read the full list of winners here.

 

Strong line-up for OPR Australia at the 2014 Asia-Pacific SABRE Awards

August 27, 2014 by  
Filed under News

Ogilvy Public Relations Australia is delighted to announce it has been shortlisted for 11 awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

“The  Awards showcase the best the public relations industry has to offer and  to be recognised for the high caliber of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, OPR Australia.

“In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”

Ogilvy PR Australia’s nominations include:

AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Category: Reputation Management

Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia

Category: Measurement and Evaluation

Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company

Finalist Nomination:  Change for the Best: The Re-Launch of Fitness First – Fitness First Australia with Ogilvy PR Health

AWARD: GOLD SABRE AWARDS GEOGRAPHIC

Category: AUSTRALIA AND NEW ZEALAND 
Finalist Nomination: A Commonwealth of Rock Ancestry.com.au with Howorth, an Ogilvy Public Relations company

PRACTICE AREAS:

Category: PUBLIC AFFAIRS 

Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia

Category:  CORPORATE MEDIA RELATIONS 
Finalist Nomination:  GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
Ford Australia with Pulse Communications

Category: SOCIAL MEDIA CAMPAIGN 

Finalist Nomination:  Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company

INDUSTRY SECTORS:

Category: RESTAURANTS AND FOOD SERVICE 

Finalist Nomination:  KFC Newsroom, KFC with Ogilvy, Social@Ogilvy

Category: TECHNOLOGY (CONSUMER) 
Finalist Nomination:  Canon Shine, Canon with Ogilvy Public Relations

Category:  CONSUMER HEALTH 
Finalist Nomination:  Change for the Best: The Re-launch of Fitness First
Fitness First Australia with Ogilvy PR Health

Category:   NOT FOR PROFIT
Finalist Nomination:  Let’s Talk About Death: 2014 National Palliative Care Week Palliative Care Australia with Ogilvy Public Relations

Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.

This year the Awards  attracted  a record nearly  1,400 entries from across the region, and according to  Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury,  the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.

The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.

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