Fourth round Trumpet winners announced

September 26, 2014 by  
Filed under News

Today we announced the fourth round Trumpet winners.  The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.

We had nine nominations with Braiden Moffat, Tom Hunter and Georgina Bonner picking up the prize.  They will go into the running to be the end of year winner who will win an experiential prize of their choice worth $4,000.

Congratulations to all.

Ogilvy Public Relations shortlisted for B&T 2014 Awards

September 24, 2014 by  
Filed under News

Ogilvy Public Relations Melbourne is delighted to announce it has been shortlisted for a B&T 2014 Award for our entry Best PR Campaign for BP Australia ‘BP Pink Pulp’.

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing industry event showcasing excellence across 30 categories.

The winners will be announced at the awards night on Friday 21st November.

 

Ogilvy PR take home two SABRE awards

September 23, 2014 by  
Filed under News

Ogilvy Public Relations won more Gold and Diamond SABRE Awards for its clients than any other firm, picking up 10 awards for its campaign work. Ogilvy Public Relations Australia is delighted to announce it has won two awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

Ogilvy PR Health with its Change for the Best: The Re-Launch of Fitness First campaign won a Diamond SABRE award for excellence in public relations in the c-suite under the category of measurement and evaluation.

Microsoft Australia with Ogilvy Public Relations Australia won a Gold SABRE in the public affairs category with their campaign, Ogilvy PR joins up with Microsoft to ignite an Innovation Movement.

“The Awards showcase the best the public relations industry has to offer and to be recognised for the high calibre of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, Ogilvy PR Australia.

Read the full list of winners here.

 

SHO+ Round 7 and 8 – Winners Announced!

September 8, 2014 by  
Filed under News

SHO+, Ogilvy PR Australia’s calendar of creativity has announced its round 7 and 8 winners.

Round 7 – The everyday office object that was chosen for this round’s theme was the ever-helpful USB Flash Drive.

In this round we witnessed USB sticks transformed into insects, stunning photography comparing USB sticks to shipping containers and the deconstruction of a flash drive.

Sovita Pen won the USB challenge with her depiction of the history of computer data storage. Sovita displayed a punch card of which early computer­s often used with “Ogilvy” punched out of the card.

ROUND 8 - Ogilvy PR employees once again dazzled with their creative talents to the theme of Post-It Notes – The little sticky note used throughout our working lives, day in and day out.

Entries ranged from fashion to poems and even an insight into the history of the post-it. The winning entry entitled “That which we do not want to remain” turned the concept of using Post-it’s as reminders on its head, and probed the question – What if you could use a post to write down the things you didn’t want to remember any more? Congratulations to the winner – Jared Woods, for his thoughtful entry.

 

Ogilvy PR Australia collects more metal

September 5, 2014 by  
Filed under News

As the countdown begins to the highly anticipated SABRE Awards ceremony on September 18, Ogilvy PR Australia is excited to announce Howorth and social@Ogilvy were outright winners at the In2 SABREs which were announced earlier this week.  The In2SABREs – formally the silver SABREs – recognise a wide range of content, from experiential to digital, across multiple channels including  paid, earned, owned and shared.  Howorth won the broadcast media category for its client ancestry.com.au and social@Ogilvy collected metal and won the coveted podcast/weekly webinar category.

Howorth and social@Ogilvy also collected four Certificates of Excellence across varying categories.

Across the region Ogilvy PR was awarded three wins and 12 Certificates of Excellence overall.

Read the full list of winners here.

 

Strong line-up for OPR Australia at the 2014 Asia-Pacific SABRE Awards

August 27, 2014 by  
Filed under News

Ogilvy Public Relations Australia is delighted to announce it has been shortlisted for 11 awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

“The  Awards showcase the best the public relations industry has to offer and  to be recognised for the high caliber of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, OPR Australia.

“In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”

Ogilvy PR Australia’s nominations include:

AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Category: Reputation Management

Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia

Category: Measurement and Evaluation

Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company

Finalist Nomination:  Change for the Best: The Re-Launch of Fitness First – Fitness First Australia with Ogilvy PR Health

AWARD: GOLD SABRE AWARDS GEOGRAPHIC

Category: AUSTRALIA AND NEW ZEALAND 
Finalist Nomination: A Commonwealth of Rock Ancestry.com.au with Howorth, an Ogilvy Public Relations company

PRACTICE AREAS:

Category: PUBLIC AFFAIRS 

Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
Microsoft Australia with Ogilvy Public Relations Australia

Category:  CORPORATE MEDIA RELATIONS 
Finalist Nomination:  GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
Ford Australia with Pulse Communications

Category: SOCIAL MEDIA CAMPAIGN 

Finalist Nomination:  Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company

INDUSTRY SECTORS:

Category: RESTAURANTS AND FOOD SERVICE 

Finalist Nomination:  KFC Newsroom, KFC with Ogilvy, Social@Ogilvy

Category: TECHNOLOGY (CONSUMER) 
Finalist Nomination:  Canon Shine, Canon with Ogilvy Public Relations

Category:  CONSUMER HEALTH 
Finalist Nomination:  Change for the Best: The Re-launch of Fitness First
Fitness First Australia with Ogilvy PR Health

Category:   NOT FOR PROFIT
Finalist Nomination:  Let’s Talk About Death: 2014 National Palliative Care Week Palliative Care Australia with Ogilvy Public Relations

Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.

This year the Awards  attracted  a record nearly  1,400 entries from across the region, and according to  Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury,  the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.

The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.

Corporate Affairs Round table lunch discuss G20

August 27, 2014 by  
Filed under News

(L - R) Paul Orton (Director Policy & Advocacy, NSW Business Chamber), Robert Milliner (B20 Sherpa), Arli Millar (Director, Parker & Partners)

Ogilvy Public Relations joined with the Sydney Business Chamber to hear from Robert Milliner, B20 Sherpa as he discussed the B20 and its relevance to the Sydney Business community.

Robert spoke to a select group of Corporate Affairs leaders and CEOs outlining the process with which Australian business contributes policy recommendations for the annual meeting of the Group of 20 (G20).

The G20 goal of increasing the rate of economic growth and the creation of jobs was discussed, including the B20 Australia recommendations concentrating on investment and growth via trade, infrastructure, human capital, finance and transparency. The guests enjoyed the event and saw real value in discussing business concerns amongst their peers.

Ogilvy Public Relations look forward to the next corporate affairs round table. Engaging, relevant speakers and an opportunity to share business knowledge is where the Sydney Business Chamber provides real value.

Conga Foods appoints Pulse Communications as its communications agency

August 26, 2014 by  
Filed under News

Sydney, August 25, 2014: Conga Foods, parent company of brands including Val Verde, Moro Olive Oil & Vinegar, DC Coffee, Sole Mare Tuna and Green Valley, has appointed Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

Anne-Maree Ogilvie, Conga Foods National Marketing Manager, said: “We are pleased to have found a partner who will work with us to ensure our brands grow in popularity and preference throughout Australia, to see our products in more kitchens across the country.

“The Pulse Communications team understand our business objectives, and have continued some inspiring ideas to help us to achieve them this year, and beyond”, she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The team at Pulse Communications is proud to be appointed as Conga Foods’ communications agency. Working across the Conga portfolio, our first project is to launch Val Verde San Marzano P.D.O Peeled Tomatoes. Our enthusiasm for the brands – coupled with our innate love for food – will ensure we deliver outstanding results.

“Thanks to a robust traditional and social media engagement campaign, and a series of creative consumer and media activations, Conga Foods portfolio will be engaging Australian consumers across the country”, he added.

Work begins on the account immediately. Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group

Ends.

About Conga Foods

For over 60 years, Conga Foods has been providing new flavours for Australians to discover and share. It’s in the company’s heritage to be passionate about food, family and friends. The portfolio of strong brands and fine international products represents the company’s philosophy – a unique zest for life and an Italian spirit of generosity which is lived on to this day. The company stands behinds brands such as Moro, Sole Mare, Val Verde, Zanetti, Green Valley and Saclà and distributes their brands through retail and food service around Australia. The company’s brands can be seen on the shelves of the biggest supermarkets to the small delicatessen on the corner. The company is headquartered in Melbourne with State operations in New South Wales, South Australia, Queensland and representation in Western Australia.

 

About Pulse Communications:
Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social and public relations. Clients include Activision, Coca-Cola, eBay, Ford, Huggies, TripAdvisor and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group. For more information, visit our Website at www.pulsecom.com.au or follow us on Facebook at www.facebook.com/pulsecommunications.

 

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.

For further information contact:
Sophie Moll
Senior Account Manager, Pulse Communications
02 8281 3868
sophie@pulsecom.com.au

 

TechCollect selects Howorth as its communications partner for E-waste awareness campaign

August 12, 2014 by  
Filed under News

August 11, 2014: TechCollect, a free national recycling service for computers, computer accessories and TVs, has appointed Howorth, Ogilvy Public Relations Australia’s specialist business and technology communications consultancy, to create and execute ongoing communications strategies which focus on the responsible disposal and recycling of electronic waste (e-waste).

TechCollect was established by Australia and New Zealand Recycling Platform (ANZRP) in response to the Federal Government’s National Television and Computer Recycling Scheme (NTCRS) and is the only not-for-profit industry backed e-waste recycling service approved under the NTCRS. TechCollect’s member companies include many of the world’s biggest technology brands, such as Toshiba, Canon, Epson, HP, Fuji Xerox, Dell and Panasonic.

Howorth’s remit will cover all areas of TechCollect’s communications activities, working closely with the organisation to drive greater awareness and advocacy for responsible e-waste recycling in Australia through corporate and consumer media relations and stakeholder engagement.

Tim Fullerton, National Marketing Manager, TechCollect, said: “TechCollect is in an exciting phase of development, and Howorth’s team of specialists stood out during the pitch process by demonstrating a deep understanding of how carefully targeted communications can help us achieve our business objectives and achieve better community and environmental outcomes.”

“If we allow our e-waste to go into landfill or be disposed of inappropriately, hazardous substances and materials can leak into the soil and impact the environment, and we lose resources with high re-use value. To combat this, we’re dedicated to setting the highest possible standards for responsible recycling, and achieving at least 90 per cent recovery of raw materials.  Our partnership with Howorth will assist us in raising community and industry awareness,” added Tim.

Australians are among the highest users of technology worldwide, with the collective volume of televisions and computers reaching the end of their useful life expected to reach 181,000 tonnes by 2027-28 – making e-waste one of the fastest growing types of waste.[i]

Graham White, Managing Director, Howorth said: “TechCollect plays an important role in the community and we’re looking forward to working with the organisation to create broader awareness of the need to dispose of our e-waste responsibly.”

TechCollect joins Howorth’s impressive client roster which includes Microsoft, Telstra, Canon, Getty Images, Kobo, Ancestry.com.au, Toshiba and Twitter.

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing

content and communications group.

ENDS

For more information please contact:

Howorth Communications

Tara Mills

Tara@howorth.com.au

03 8695 3511 / 0415 506 014

STW PR

Sandra Renowden

0403 823 218

ABOUT OGILVY PUBLIC RELATIONS:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Website at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.

ABOUT TECHCOLLECT:

TechCollect is a free national e-waste recycling service funded by many of Australia’s

leading technology importers and manufacturers dedicated to responsible recycling,

including Toshiba, Canon, Epson, HP, Fuji Xerox, Dell, Panasonic and many others. TechCollect is committed to setting the highest Australian standard for responsible recycling of e-waste. It is Australia’s only Government approved, industry backed, not-for-profit e-waste recycling service under the National Television and Computer Recycling Scheme. Visit techcollect.com.au for more information and to find your nearest collection site


[i] Waste Account, Australia, Experimental Estimates, 2013

 

Havaianas Australia appoints Pulse Communications as its communications agency

July 24, 2014 by  
Filed under News

Sydney, July 24, 2014: The Havaianas brand, represented by Aqueo Import and Distribution Pty Ltd in Australia, has chosen Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

Havaianas Marketing Manager, Emma Kowaleczko, said: “Our aim going into this process was to find an agency that really understood who we are as a brand. As such an iconic name in Australia, we were looking for an agency partner that could support us in everything we do.

“The Pulse Communications team demonstrated its love and passion for the business, and presented a highly-creative program that will help our brand team engage with all Australians,” she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Pulse Communications team will be working to ensure we deliver the most innovative ideas and campaigns that best represent the Havaianas ethos. Havaianas is a fun, vibrant brand which plays an important role in Australia’s outdoor culture and lifestyle. We look forward to working together to deliver outstanding results.”

“The programme will include developing new and innovative creative ideas, and building relationships with a range of bloggers, influencers and media,” he explained.

Klick Communications will continue to represent the Australia Day Havaianas Thong Challenge.

Work begins on the account immediately.

Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group

Ends.

About Pulse Communications:
Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social and public relations. Clients include Activision, Coca-Cola, eBay, Ford, Huggies, TripAdvisor and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.

For more information, visit our Website at www.pulsecom.com.au or follow us on Facebook at www.facebook.com/pulsecommunications.

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.


For further information contact:
Lena Sachs
Account Manager
02 8281 3875
lena@pulsecom.com.au

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