With 10 entries from across the business, the works created and displayed included:
New Kids On the Block, image captured by a ‘Grandfather of imaging’ – a Polaroid SX-70 camera; a story of Woofgang, the naughty puppy sharing the first 12 months of his life via a movie; a DJ mix called Sho+ Not NKOTB Mix, a selection of new tunes to the creator; a story of new restaurants and flavours in Sydney’s East entitled New Forks at the Ready; The Hall of Fame, which profiled the faces of many of the people who have walked the Ogilvy floors since 1999; an installation called Drumroll Please, which encouraged us all to get into the rhythm; A New kids have no fear video which encourages viewers to act like a child; New biz on the block profiled via a photo montage new businesses in Pyrmont and Newtown to find out what sparked their business idea; Step by Step, the need for the right amount of pressure for peak performance; and Off the Shelf, an Andy Warhol-inspired play on the need for individuality in the work that we do.
Congratulations for the creators of this work: Kaz Scott, Sally Wiber, Steven Reilly, Marie-Claire Suter, Kathryn Banfield, Georgina Morris, Sarah May, Martine L’Eveille, Brian Giesen, Emma Koubayssi, Laura Bentley and Jacquie Potter.
On November 20, Ogilvy Public Relations worked with Fostering NSW to host a discussion about the important issue of foster care. The Fostering NSW blogger Summit brought together bloggers, industry experts, agency representatives and foster carers to talk about the critical need for 900 new foster carers in New South Wales during the next two years. This need is being driven by the fact that there are in excess of 18,000 vulnerable children in our State in some form of out-of-home care.
The event boasted four speakers, including Andrew McCallum, CEO of the Association of Children’s Welfare Agencies (ACWA), who spoke about the out-of-home system, the changes it is facing and the important role foster care plays within it.
In addition to discuss the changing face of foster care, Judith Cashmore, Associate Professor at the University of Sydney, drew on her experience as an expert in child welfare research. She spoke about the need for society to recognise the important work carers do, and the impact a positive family environment has on children who have had a difficult start in life. Judith reflected on some of the heart-breaking stories she had heard from children during the course of her academic life, and informed those gathered about the options available to potential carers, from respite to long-term care solutions.
The final two speakers were two foster carers who joined the event to talk about their very personal journeys with foster care.
David Sim, a school principal, spoke about the nearly six year journey that he and his partner Christopher have experienced as foster parents. Now with four children, David and his partner recently built a new home to accommodate their beautiful family. David spoke of his oldest son, who first came to their home with a speech impediment and had been diagnosed with an intellectual disability that put him in special classes. Today, under the care of David and Christopher, their son is thriving – his speech impediment is a thing of the past and he’s currently in mainstream classes at his school.
In addition, Louise Smithson spoke of her journey with foster care, which began as a young girl. Upon the realisation at the age of eight that there were some people who lived in homes they weren’t born into, Louise made a commitment to open up her own home to a foster child one day. When she reached adulthood, she shared her feelings with her partner and he agreed it was something they should review. Several years and many discussions with a local agency representative later, Louise’s family welcomed a six-month-old boy who is now a happy and vivacious seven-year-old. And, earlier this year, their family was joined by a 13-month-old boy. Louise encouraged people to ask questions and seek advice and guidance about foster care to see if it was something they could open their hearts to in the future.
In the last six months, Fostering NSW, an initiative currently being implemented by the Association of ACWA, has been encouraging NSW residents to “open their hearts” to the idea of foster care. The messages have been well received with a campaign that’s seen:
- More than 12,000 people join the discussion on Facebook
- More than 30,000 visits to the Fostering NSW website, representing an increase of around 300 per cent on the same period last year
- Increased traffic to the Fostering NSW enquiry line, and jumps in online enquiries and direct enquiries to agencies
To learn more about foster care, please visit www.fosteringnsw.com.au or call 1800 2 FOSTER. You can also follow the discussion on Twitter and Instagram via #FosteringNSW.
Here’s the announcement from the Holmes Report:
Best Digital Consultancy in the World: Social@Ogilvy
Finalists: Medicom (Korea), TVC (UK), W2O (US), Weber Shandwick (international)
Social@Ogilvy’s growth into one of the world’s premier social media marketing consultancies has not been an overnight process. Over the past seven years, the agency has steadily built a cohesive global network of social media experts within Ogilvy PR, culminating in the 2012 launch of Social@Ogilvy.
Since then, two things have helped Social@Ogilvy gain an edge over its rivals. The first is the unit’s cross-disciplinary status, which sees it work across Ogilvy’s existing units in public relations, digital, and advertising — a must in an era of rapid convergence. The second is its genuine global scale, exemplified by strong regional offerings in North America, EMEA and Asia-Pacific.
Under the leadership of John Bell, Social@Ogilvy has developed an impressive team that now numbers more than 550 employees across 35 markets, driving a broad array of thought leadership initiatives and working for such clients as Unilever, BP, Ford and Nestle. All of which has added up to topline growth of more than 35 percent and a slew of award-winning campaigns.
The Holmes report also named Ogilvy PR the top-rated creative agency in the world it the global creative index.
[Shanghai, Singapore & Sydney: 10 October 2013] Ogilvy Public Relations (Ogilvy PR) announced today three appointments to its Asia Pacific management team, following the announcement that Scott Kronick has been appointed President and CEO of Ogilvy PR, Asia Pacific starting in January 2014.
Debby Cheung, currently Group Managing Director of Ogilvy PR, China and President of Ogilvy & Mather (O&M) Group, Shanghai has been named President of Ogilvy PR, China/Hong Kong. Andrew Thomas, currently Regional Director of Ogilvy PR, Southeast Asia has been promoted to President of Ogilvy PR, Southeast Asia with additional responsibility for Ogilvy PR’s leadership in India. Kieran Moore, current CEO of Ogilvy PR, Australia will take on a broader role as Regional Director of Talent to lead the firm’s regional talent initiatives, including creating processes to attract, engage, reward and retain the talent that will define the future of the public relations industry.
Scott Kronick, President and CEO-elect of Ogilvy PR, Asia Pacific said, “I’ve had the honor of working closely with these three colleagues under Steve Dahllof, the current President and CEO of Ogilvy PR, Asia Pacific. The four of us will join together to form a stronger and even more focused regional management operation for Ogilvy PR with the goal of ensuring clients receive first-hand senior management attention and counsel.”
With more than 30 years in the Asia Pacific region, Ogilvy PR is the largest and most awarded network regionally.
“A region that covers 28 markets with more than 1,200 staff needs the breadth and depth of a strong leadership team, and that is what we have planned for Ogilvy PR in Asia,” said Paul Heath, Chairman of Ogilvy & Mather, Asia Pacific. “This structure is aligned with how we are organizing ourselves throughout the region to focus our senior leadership attention on our people and clients in each of these markets. Debby, Andrew and Kieran are first-class and they round out a very strong PR team for us in Asia.”
Debby Cheung Appointed President, Ogilvy PR, China/Hong Kong
Twenty-three year Ogilvy PR veteran Cheung will take on her new role as President of Ogilvy PR,
China/Hong Kong beginning January 2014, while continuing her position as President of Ogilvy
& Mather Group, Shanghai, a role that she has held for the past two years. Cheung’s expertise lies in corporate, consumer and crisis communications, with specific crisis experience for clients across a spectrum of industries including food, oil and retail. Cheung is also a veteran practitioner in the China/Hong Kong area, having spent her entire career in both markets.
Cheung commented, “I’m a firm believer in creative thinking and original content, and this is particularly challenging in public relations because it requires constant reaction to global information flow. My focus moving forward will be to ensure our clients are getting the very best our industry has to offer in both China and Hong Kong, as a model for us in Asia and throughout the world.”
Andrew Thomas Named President of Ogilvy PR, Southeast Asia and India
Thomas joined Ogilvy PR in Singapore in 2005 and has been responsible for growing the firm into a market leader. Since 2010 Thomas has served as Regional Director of Ogilvy PR, Southeast Asia, a role that saw him managing the growth of a number of regional businesses with a specialty for providing crisis management counsel and media coaching to many Asia-based executives. Prior to joining Ogilvy PR, Thomas brought more than two decades of experience in the publishing industry, most notably at the International Herald Tribune in South Asia.
“Southeast Asia is exploding and this is providing growth opportunities throughout the region. My role will be to connect the dots in different ways for our people and our clients,” said Thomas.
“India is an exciting market and it’s a great honor to be given the responsibility for growing our presence there.”
New Talent Role for Kieran Moore, CEO of Ogilvy PR, Australia
With more than 27 years’ experience in public relations covering strategy development and implementation, reputation and crisis management, and corporate positioning in Australia and the U.K., Moore is the current CEO of Ogilvy PR, Australia, one of the largest PR agencies in the country. Partnering with Kronick, Moore will continue her current role, and will also serve as the firm’s Regional Director of Talent, responsible for creating and driving talent strategy for the agency, including talent attraction, people engagement and retention.
“Talent strategy is an area that I am passionate about. People are the cornerstone of our business and I am thrilled to be asked to support our talent growth and reputation in Asia,” she said.
The appointments will take effect January 1, 2014.
For a photo or more information, please contact:
Ogilvy & Mather China
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012 and 2013, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
Brett starts at Ogilvy in the newly-created role of Group Managing Director Consumer, having just re-located from the UK where he headed up Shine Communications, which was shortlisted PRCA and PR Week Agency of the Year 2012, as well as being named Sunday Times Best Small Company to work for in 2012.
Brett arrives at Pulse in a time of high-growth for the agency, which recently added the Intercontinental Hotels Group and Tourism NT to its impressive client roster.
Ogilvy PR Australia’s CEO Kieran Moore said Brett’s innovative, creative approach teamed with his proven leadership skills made him the perfect candidate to lead Pulse.
“Consumer PR is highly competitive in Australia and dominated by just a handful of agencies. Richard will bring fresh thinking, ideas and most of all passion and commitment to ensuring Pulse is the very best agency it can be,” she said.
Moore said Brett’s initial focus would be on accelerating the agency’s growth, spear-heading thought leadership initiatives and developing the fantastic talent that already exists within the team, which has had two of its best years on record.
“Richard brings strong skills in strategy and planning which he has successfully teamed with innovative creativity; delivering proven outcomes through a range of channels; not just traditional earned media,” she said.
“He also brings best practice insights to the agency across HR, innovation and programs from his award winning agency, Shine. A major focus for his role will also be on the integration of earned, owned and paid media, and importantly for our clients, how PR can impact the bottom line – not just be creative for creativity’s sake.”
Brett said he was looking forward to applying his wide experience with a leading multi-award winning London agency to the Australian market.
“I’m incredibly excited to be joining the team at Ogilvy PR and Pulse, and look forward to working closely with Kieran and the broader leadership team. I’ll also be looking to combine a collaborative and inclusive leadership style, living my own personal values to inspire the team, and to further build a culture at Pulse that reflects what a brilliant, fun and creative place it is to work.
“This will be combined with a disciplined excellence in client service, a rigorous fusion of irrefutable strategic thinking and fresh creativity to achieve measurable business results for our clients. Plus thought leadership and industry insights that will benefit our clients and the broader profession.”
Brett also joins Ogilvy PR’s leadership team as part of his new role. More information about Pulse Communications can be found here: http://www.ogilvypr.com.au/companies/pulse-communications/
Ogilvy PR Australia is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.
About Ogilvy PR Australia:
Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.
For more information contact:
Ph: +61 410 501 043
Each month we invite a randomised selection of Ogilvy PR staff to create ‘something’ in the spirit of a dedicated theme, which is then showcased and celebrated throughout the company.
There are no limitations, other than a theme and a four week time limit.
Four rounds into the competition the various creative talents of each and every one of the participants has really come to the fore, with over 42 submissions into the program, including ten pieces on canvas, 14 photographs, two songs and two videos and even a dedicated VINE channel set to the theme, The Big O.
Over the past few months winners have emerged from across the business, demonstrating the vast array of talent in each of the Ogilvy PR agencies which, without being given an outlet, may not have been spotted.
“Everyone has creativity in them,” said Kieran Moore, CEO Ogilvy PR Australia. “Whether you work in internal comms, government relations, healthcare, B2B or consumer PR, you’re asked by your clients and colleagues to be creative every day. Couple that with the hobbies, interests, passions and skills we all acquire in our daily lives, there’s no excuse not to be creative.”
SHO+ runs until December 2013, when a winner will voted for and crowned.
Themes to date include, Red, Watch it grow, The Big O and New kids on the block.
Sarah will work across all Ogilvy PR Australia companies, including Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse Communications. Under Kaz Scott, Ogilvy PR’s Strategy & Planning Director Sarah’s role creates a traditional planning structure enabling her to be proactively embedded with clients.
Ogilvy PR’s Strategy & Planning Director, Kaz Scott said: “As the PR planning discipline evolves we too have to adapt and provide fresh new thinking from the worlds of visual storytelling, consumer movements and digital innovation. With Sarah’s addition we’ve up-weighted our strategic offering outside of traditional PR boundaries”
Sarah brings a diverse strategy background to Ogilvy PR, having spent two years introducing strategy to leading experiential agencies Urban and Play before holding strategic planning roles at pharmaceutical agency Ward6 and social agency TCO (STW Group). Prior to this, Sarah spent seven years client side in senior marketing roles at Coca Cola Amatil (CCA) and Ernst & Young.
Sarah has worked in a vast range of industry sectors earning a reputation for adding value both to brands and agencies, achieving exceptional results and building strong relationships. Clients include: Coca Cola South Pacific, Havaianas, Intel, EA games, Logitech, Optus, iNova pharmaceuticals, Reckitt Benckiser, Charles Darwin University, Coty (Addidas, Sally Hansen & Rimmel) and Volkswagen.
Based out of Sydney but servicing Ogilvy PR offices in Canberra and Melbourne, Sarah will focus on campaign development for new and existing clients, supporting the increasing demand for multidisciplinary programs which focus on audience insights and engagement, creativity and channel strategy and integration.
L-R Michael Byrnes (Clayton Utz), The Hon. Patricia Forsythe (Sydney Business Chamber), Yianni Konstantopoulos (GMD Social@Ogilvy), Mathew Jones (MD Parker & Partners) at the Sydney Business Chamber Corporate Affairs lunch in Sydney on 12th September.
During the lunch we heard from Yianni Konstantopoulos on how companies are leveraging social media to better engage consumers, build brand advocacy among their most empassioned audiences, and find trigger points and social moments to really drive sales. Yianni shared with the group an overview of how some of the world’s most progressive firms are leveraging digital technology and tactics to understand as close to real time how their brands are performing, but also outlined a number of tactical things that even the most conservative organisations could do to dip their toes into the social media landscape. Above all, Yianni stressed that social media can no longer be seen as a campaign by campaign add on, but something that organisations need to commit to see results.
Ogilvy Public Relations is a proud and long-time sponsor of the lunch series, which invites speakers from a broad range of fields and backgrounds to address an audience of corporate affairs professionals from Australia’s largest and only truly global city.
Ogilvy Public Relations Australia works with its partner agencies across the region on behalf of international and Australian organisations looking to undertake cross-border activity that requires communications, public affairs and public relations support. For more information about our work in Australia and Asia please contact David Bell or Mat Jones on 02 8281 3200.
This morning, InterContinental Hotels Group team launched a new brand campaign for Holiday Inn, an integrated campaign with Ogilvy & Mather, Neo and Mindshare. The aim of the event was to bring to life the campaign’s tagline, “Little things, Big difference”. At Holiday Inn hotels and resorts, kids always eat and stay for free – just one of the little things they do to make a big difference to their guests.
The event saw Sydney’s Customs House Forecourt transformed into a huge kids’ playground complete with coloured building blocks, face painting, mini egg and spoon race tracks and of course, a free breakfast for all the kids. The event’s centrepiece was a giant six-metre tall egg sculpture, and everyone who had their picture taken with the egg and shared it with their social networks went into the running to win a family holiday at Holiday Inn Resort Phuket.
To top off the day, Olympic champion, Sally Pearson smashed the Guinness World Record for the fastest 100-metre egg and spoon race, captured live on Channel 9’s TODAY, who broadcast the morning’s weather crosses from the event.
The breakfast attracted hundreds of families and kids, resulting in a great vibe, strong vision opportunities for capturing video content, and very happy clients.
Howorth and Social@Ogilvy are celebrating today after scooping a Gold SABRE in Product Media Relations at last night’s 2013 Asia-Pacific SABRE Awards in Shanghai. These awards celebrate the best PR campaigns in the region. It was also a good night for Ogilvy PR throughout the region, taking home six Gold trophies and the Platinum SABRE Award for the best PR program of 2013.
Howorth and Social@Ogilvy won the Gold SABRE for the “Making Australian Parents Say “OMG” About Office 365” campaign with Microsoft Australia. This campaign, to launch Office 365 Home Premium, combined public relations and social media to create conversation and excitement about the launch of Office 365 Home Premium. This included inviting parent influencers to crowd-source 365 ways – or #OMGTIPS – that Office 365 can help create more time for the family – from the kitchen to the classroom. generate positive conversation among Australian parents and excitement around all of the ways that Office can support the modern family, and begin a platform to build authentic relationships with online influencers.
The campaign rolled out in three phases, building interest and awareness among parent influencers over a two-month period culminating at the 2013 Digital Parents Conference – Australia’s largest annual gathering of parent bloggers and influencers. And, ultimately, we made Australian mums and dads so excited about Excel, Word, PowerPoint and other products in the Office 365 product suite that they said “OMG”!