And the Trumpet goes to…

March 27, 2014 by  
Filed under Featured, News

Ogilvy PR has announced the second round of our Trumpet Winners for 2014.

The Trumpets is our formal employee recognition program which is designed to acknowledge and reward our team members for the great work that we do.  Ogilvy PR Australia’s culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours – from great client work to the way we work with each other.

Congratulations to:

Tegan Knight – Account Director, Pulse Communications

Sally Strautins – Account Director, Ogilvy PR Health

Megan McCarthy – Account Executive, Ogilvy PR Health

Howorth honoured at CommsCon 2014

March 21, 2014 by  
Filed under News

The CommsCon awards are intended to recognise excellence in the fields of PR and communications. This year Ogilvy Public Relations was shortlisted for four awards.

Emma Pearson was nominated for Emerging PR professional of the year and Pulse Communications was nominated in the category of Event/activation of the year for Carnival Cruise Lines: Being Silly for a Cause.

Howorth was announced the winner of Best use of research / insights for its Kronos: Hidden workforce campaign at last night CommsCon awards for PR and communications professionals.

Ogilvy PR Health was highly commended for its Fitness First relaunch.

The work was judged over a two-stage process by a panel of around 30 jurors from PR agencies, internal communications leaders and independent consultants.

Read the full list on winners here:


Ogilvy PR Australia lures media powerhouse to join senior management team

March 11, 2014 by  
Filed under News

Sydney, March 11, 2014: Emma Connors, one of the country’s most respected journalists, has joined Ogilvy Public Relations as Senior Media Strategist for Ogilvy PR Health and Corporate.

Ms Connors joins Ogilvy Public Relations after 17 years with the Australian Financial Review.  During her time at the AFR, she wrote across many sections of the country’s only national business daily and sister publications BOSS and AFR Magazine. Among other awards, she’s received the Eureka prize for science and technology journalism. Ms Connors steered the AFR’s health coverage for five years before becoming Opinion Editor in 2012 and part of the senior editorial team that led the AFR in print and online.

Prior to joining the AFR, Ms Connors worked as a magazine journalist and editor in London and Sydney.

Ogilvy Public Relations CEO Kieran Moore said the appointment would bring fresh insights to Ogilvy Public Relations clients and consulting team.

“There’s no doubt about it – Emma is pure quality. She knows how media interacts with government and business and that’s going to be fantastic for our clients,” said Ms Moore.

Ms Connors said she was looking forward to the new chapter in her career. “The media landscape is evolving rapidly and I can bring an insider’s view to Ogilvy’s client base. Having edited the AFR’s opinion pages I have a good fix on what the hot buttons are for government, not-for-profit, and business organisations.

“Ogilvy’s Health and Corporate teams do some fascinating work with leading brands; this is a great chance to work with some great people,” Ms Connors said.

Ogilvy Public Relations Australia is a joint venture between WPP and STW Group, Australia’s leading marketing and communications service group.


For further information please contact Rebecca Tilly, STW PR on 0410 501 043

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.

CommsCon Awards shortlist revealed

March 11, 2014 by  
Filed under News

The shortlists have been announced for this year’s CommsCon Awards for PR and communications professionals.

Ogilvy Public Relations has been shortlisted for four awards which include Ogilvy PR Health, Howorth and Pulse.

Congratulations to all of the teams and join me in wishing them the best of luck at the awards dinner on Thursday 20th March.


Emerging PR professional of the year:

*   Laura Douglas – Launch Group

*   Mark Yeow – Text100

*   Tracy Yong – Edelman

*   Emma Pearson – Ogilvy PR Health

*   Ishtar Schneider – Palin Communications


Launch campaign of the year:

*   Museum of Brisbane relaunch – Agency North

*   Bonds: Boobs – Mango Communications

*   Xbox One launch – PPR

*   Samsung: Light Up The Sails – Edelman with Razorfish

*   Viagogo Australian launch – n2n Communications with viagogo internal team

*   Fitness First relaunch – Ogilvy PR Health with Fitness First internal team

*   Gold Coast 2018 Commonwealth games launch – Javelin Australia


Best use of research / insights:

*   Kronos: Hidden workforce – Howorth

*   IBM: The era of smart – Text 100


Event/ activation of the year:

*   Bookworld – Ikon Communications and Subnine

*   Carnival Cruise Lines: Being Silly for a Cause – Pulse Communications

*   Petbarn: Pet dating – PPR

*   Gumtree Garden – Edelman

*   King Kong Activation at Eureka Skydeck – Progressive PR and Publicity


You can view the full list of awards here:

InterContinental Sydney Appoints Ogilvy Public Relations

February 17, 2014 by  
Filed under News

Sydney, February  17, 2014: InterContinental Sydney has appointed Ogilvy Public Relations as its retained agency of record. Secured following a competitive pitch against six other consultancies, Ogilvy Public Relations commences work immediately.

InterContinental Sydney’s appointment of Ogilvy Public Relations is driven by its business ambition to differentiate itself from Sydney’s competitive luxury hotel market; to drive greater awareness and preference for its accommodation, dining, events and entertainment offerings, and to build affinity for its venues, Cortile Lounge and Café Opera.

Via a targeted media relations and influencer strategy and the creation of engaging social content, Ogilvy Public Relations will further cement InterContinental Sydney’s positioning as one of the city’s premier venues for business and leisure travellers, as well as Sydney residents.

Partnering with the hotel marketing team, Ogilvy Public Relations will execute strategic campaigns that will help the hotel achieve key business objectives as measured by increases in revenue and attendance.

“We are truly excited about Ogilvy Public Relations joining our team,’’ said Joerg Boeckeler, General Manager, InterContinental Sydney.

“As the flagship property for InterContinental Hotels Group in Australia, it is essential that InterContinental Sydney’s leading reputation as one of Sydney’s, and indeed Australia’s top hotels is not merely maintained, but strengthened.

“Our 19th Century, Heritage listed façade and unparalleled views of the world’s most stunning harbour already set us apart, but coupled with Ogilvy Public Relations’ strategic and creative approach, we look forward to generating awareness and loyalty for InterContinental Sydney throughout Australia, and abroad,” Boeckeler added.

Richard Brett, Group Managing Director, Consumer, Ogilvy Public Relations, welcomed the appointment.

“To work with InterContinental Sydney is a privilege for Ogilvy Public Relations and dovetails perfectly with the work we do with parent company, InterContinental Hotels Group, as well as for other major organisations in the travel and tourism industry, including TripAdvisor and Carnival Cruise Lines,” Brett said.

“The team is highly passionate about the brand and the hotel itself, and is gearing up for a year filled with exciting campaigns,” he added.


For further information please contact, Sophie Moll, Ogilvy Public Relations:

M: 0411861933


About InterContinental® Hotels & Resorts: The InterContinental Hotels & Resorts brand has over hotels located in more than 60 countries with local insight that comes from over 65 years of experience. As a brand, we believe that superior, understated service and outstanding facilities are important, but what makes us truly different is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what’s special about a destination, by sharing our knowledge, so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit, or

About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.

Susan Redden Makatoa returns to Ogilvy PR Australia

January 16, 2014 by  
Filed under News

Sydney: January 16, 2014: Ogilvy PR Australia today announced Susan Redden Makatoa has been appointed to the role of Group Managing Director, Corporate.  Ms Redden Makatoa is one of Australia’s leading communications practitioners whose specialities include communication strategy and implementation, media relations, issues and crisis communication, media training and facilitation.

Most recently a partner at SenateSHJ, Ms Redden Makatoa has extensive experience working at the highest level with major business and corporate communications clients. Having previously worked at a senior level with several Ogilvy PR brands, she has advised and run campaigns on behalf of some of the world’s largest brands. She has also held senior corporate affairs roles at the Australian Securities and Investments Commission and the NSW Chamber of Commerce.

In her new role, she will have oversight of a number of the companies and product offerings within the Ogilvy group, including leading public affairs company Parker & Partners, employee engagement and change communication consultancy, Ogilvy Impact, and sustainability communications practice Ogilvy Earth.

Kieran Moore, Ogilvy PR’s CEO, welcomed Ms Redden Makatoa’s appointment.

“Susan is an award-winning practitioner who will bring an enormous amount of knowledge, insight and energy to this role. We are really excited to have her on board to further boost our strong brands,” Ms Moore said.

“We see Susan’s role as drawing together our existing strong abilities in areas such as thought leadership, issues and crisis, corporate reputation and media training and housing them under one umbrella so we can offer them as a single, compelling option to the market.

“We wanted someone who would be able to draw on the obvious synergies that exist between the various Ogilvy brands and Susan’s lateral thinking and passion for clear, compelling communications made her the obvious choice.”

Ms Redden Makatoa said she was “stoked” to be returning to Ogilvy.  “It’s an exciting time to be joining, as the team is already doing some amazing work.  We’re operating in a rapidly changing environment, and great results will take fresh thinking and specialist skills” she explained.

“Luckily the Ogilvy team has that in spades, so I’ll be looking to tap into the team’s passion and smarts to kick even more goals for clients,” Makatoa concluded.

Ms Redden Makatoa will start at Ogilvy PR in February 2014.

Ogilvy PR Australia is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.


About Ogilvy PR Australia:

Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW. For more information,visit our Web site at or follow us on Twitter at @ogilvypraus.

For more information contact:

Sandra Renowden, STW PR Ph: + 61 403 823 218

Howorth Celebrates its 20th anniversary with a fresh new look

December 16, 2013 by  
Filed under News

To celebrate its 20th anniversary, Howorth has a fresh new look to reflect its vision to be famous “for campaigns that make people feel, imagine or act”,

“A strong differentiator for Howorth has been the importance we place on storytelling,” said Graham White, Managing Director. “Human history is built on stories, written, spoken, drawn on walls, broadcast and today – uploaded. The brands that succeed in this new world are the brands that can tell their story in an interesting and engaging way. Everything we do is based on good storytelling, regardless of the industry or market you operate in, or the channel or platform through which you tell them.

“The combination of our 20th anniversary, the shifting communications landscape, and our vision to show why and how great ideas and clever thinking pays off, it was time for the brand to have a fresh look. It was time to evolve.”

The key change is the introduction of a logo to sit alongside the Howorth brand name. This logo symbolises Howorth’s belief that great campaigns will provoke some kind of visceral reaction – physical as much as rational.  They have the ability to lift and shift your thinking. They can make you feel, imagine or act. The three circles represent those three reactions. Howorth calls this Thinking That Moves.  Thinking that can move you, your business, your brand, opinions, reputations, people, perceptions or even agendas. This belief underpins everything we do.

Graham adds: “We’re very proud of our new look. It’s clean, modern, maintains our Ogilvy heritage, and embodies our evolving position.”

Are you an ‘accidental investor’ in climate change?

December 12, 2013 by  
Filed under News

Yesterday morning Ogilvy PR Australia hosted The Climate Institute’s (TCI) “Climate Smart Super” panel discussion for the launch of their latest report. Media and guests arrived sharply at 9:30am to listen to an esteem panel including;

  • John Conner, CEO, The Climate Institute
  • Dr John Hewson, Chair, Asset Owners Disclosure Project & former leader of the Liberal Party of Australia
  • Blair Palese, CEO, Australia
  • Bill Hartnett,  Head of Sustainability, Local Government Super

The new report launched yesterday looks at smart long-term investment. TCI challenges Australians to rethink our superannuation choice and ask where and how our funds are being invested, by highlighting both the financial and environmental risks involved in current superannuation investment.

Currently, 55% of superannuation funds are invested in carbon exhaustive assets. In stark contrast a mere 2% were recorded to be a low-carbon initiative investment. Bill Hartnett raised the point, that investing in carbon-intensive projects only offers limited short-term returns, and superannuation funds should be focusing on long term returns on investment. He attributed this prevalent investment behaviour to the dominant existing investor mindset that ‘Today is yesterday’s long term’. This has to change.

With over $1.6 trillion of funds to invest annually, there is an opportunity to divest funds from a fossil fuel based economy to low-carbon alternatives, which in turn will be more rewarding financially and environmentally.

Dr Hewson spoke about the role boards and directors play in organising portfolios which were fundamentally risky, and our role and responsibility as investors to question our fund managers’ investment decisions. Blair Palese acknowledged that Australia is better represented in the Asset Owners Disclosure Project (AODP) rankings than most, and even more encouraging, Australians are now actively shifting their funds to safer investments. However, the majority of our fund managers’ investment decisions are still influenced by short term thinking.

The TCI report does not seek to play the role of financial adviser, but rather, as stated by John Conner, to encourage “active and engaged citizens, who make climate responsible decisions”, to vocalise their beliefs. To find out more about how to be climate smart in your superannuation investments you can read the full report here


Sho+ Ogilvy PR Australia’s calendar of creativity

November 25, 2013 by  
Filed under News

Sho+, Ogilvy PR Australia’s calendar of creativity, has rounded off the year with the theme of New Kids on the Block.

With 10 entries from across the business, the works created and displayed included:

New Kids On the Block, image captured by a ‘Grandfather of imaging’ – a Polaroid SX-70 camera; a story of Woofgang, the naughty puppy sharing the first 12 months of his life via a movie; a DJ mix called Sho+ Not NKOTB Mix, a selection of new tunes to the creator; a story of new restaurants and flavours in Sydney’s East entitled New Forks at the Ready; The Hall of Fame, which profiled the faces of many of the people who have walked the Ogilvy floors since 1999; an installation called Drumroll Please, which encouraged us all to get into the rhythm;  A New kids have no fear video which encourages viewers to act like a child; New biz on the block profiled via a photo montage new businesses in Pyrmont and Newtown to find out what sparked their business idea; Step by Step, the need for the right amount of pressure for peak performance; and  Off the Shelf, an Andy Warhol-inspired play on the need for individuality in the work that we do.

Congratulations for the creators of this work: Kaz Scott, Sally Wiber, Steven Reilly, Marie-Claire Suter, Kathryn Banfield, Georgina Morris, Sarah May, Martine L’Eveille, Brian Giesen, Emma Koubayssi, Laura Bentley and Jacquie Potter.


Ogilvy PR host Fostering NSW blogger Summit

November 21, 2013 by  
Filed under News

On November 20, Ogilvy Public Relations worked with Fostering NSW to host a discussion about the important issue of foster care. The Fostering NSW blogger Summit brought together bloggers, industry experts, agency representatives and foster carers to talk about the critical need for 900 new foster carers in New South Wales during the next two years. This need is being driven by the fact that there are in excess of 18,000 vulnerable children in our State in some form of out-of-home care.

The event boasted four speakers, including Andrew McCallum, CEO of the Association of Children’s Welfare Agencies (ACWA), who spoke about the out-of-home system, the changes it is facing and the important role foster care plays within it.

In addition to discuss the changing face of foster care, Judith Cashmore, Associate Professor at the University of Sydney, drew on her experience as an expert in child welfare research. She spoke about the need for society to recognise the important work carers do, and the impact a positive family environment has on children who have had a difficult start in life. Judith reflected on some of the heart-breaking stories she had heard from children during the course of her academic life, and informed those gathered about the options available to potential carers, from respite to long-term care solutions.

The final two speakers were two foster carers who joined the event to talk about their very personal journeys with foster care.

David Sim, a school principal, spoke about the nearly six year journey that he and his partner Christopher have experienced as foster parents. Now with  four children, David and his partner recently built a new home to accommodate their beautiful family. David spoke of his oldest son, who first came to their home with a speech impediment and had been diagnosed with an intellectual disability that put him in special classes. Today, under the care of David and Christopher, their son is thriving – his speech impediment is a thing of the past and he’s currently in mainstream classes at his school.

In addition, Louise Smithson spoke of her journey with foster care, which began as a young girl. Upon the realisation at the age of eight that there were some people who lived in homes they weren’t born into, Louise made a commitment to open up her own home to a foster child one day. When she reached adulthood, she shared her feelings with her partner and he agreed it was something they should review. Several years and many discussions with a local agency representative later, Louise’s family welcomed a six-month-old boy who is now a happy and vivacious seven-year-old. And, earlier this year, their  family was joined by a 13-month-old boy. Louise encouraged people to ask questions and seek advice and guidance about foster care to see if it was something they could open their hearts to in the future.

In the last six months, Fostering NSW, an initiative currently being implemented by the Association of ACWA, has been encouraging NSW residents to “open their hearts” to the idea of foster care. The messages have been well received with a campaign that’s seen:

  • More than 12,000 people join the discussion on Facebook
  • More than 30,000 visits to the Fostering NSW website, representing an increase of around 300 per cent on the same period last year
  • Increased traffic to the Fostering NSW enquiry line, and jumps in online enquiries and direct enquiries to agencies

To learn more about foster care, please visit or call 1800 2 FOSTER. You can also follow the discussion on Twitter and Instagram via #FosteringNSW.

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