The PAA’s are Ogilvy PR’s worldwide internal awards where we share and celebrate the best work from across the globe.
Ogilvy PR Australia has won Public Affairs category for our entry titled “Ogilvy PR Australia joins up with Microsoft to ignite an innovation movement”.
Microsoft and Ogilvy PR partnered to create a compelling thought leadership program on innovation that would be unique and actionable, to help Australia improve its innovation potential.
First, a position was developed that was based on research and analysis of policy trends of global leaders. This found that whilst Australia generally has the right conditions in place to innovate, it happens in pockets and silos. Joined-Up Innovation (JUI) is Microsoft’s approach to addressing this problem by improving connections within our innovation ecosystem to create a better environment for all Australians to innovate.
The JUI vision was tested by designing and convening a roundtable discussion with hand-picked Australian innovation experts, who also developed a set of recommendations for accelerating innovation in Australia. The first phase of the Joined-Up innovation campaign was then rolled out internally and externally via a public relations campaign that is still generating conversations today.
This campaign also was awarded a 2014 Gold Asia Pac Sabre Award.
More on Joined-Up Innovation here.
We are continuing to work on the program with launch elements planned across the next 18 months. A very big congratulations to the Microsoft team on this well-deserved win.
For 21 years, Campaign Asia-Pacific’s Agency of the Year is Asia-Pacific’s most prestigious awards, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in the region’s advertising and communications industry.
Pulse Communications has been shortlisted for the Australia/New Zealand PR Agency of the Year.
Good luck to the team with the winners announced on the 10th December.
Read the full shortlist here.
Ogilvy Public Relations and Canon have been acknowledged for some outstanding work by the Public Relations Institute of Australia (PRIA).
At yesterday’s glittering PRIA NSW State Awards for Excellence ceremony in Sydney, Canon with Ogilvy PR picked up a ‘NSW Highly Commended’ in the Consumer Marketing category for its Canon Shine communications campaign.
“I am so proud of the work done by the Ogilvy Canon team, who all worked tirelessly on this campaign in collaboration with Andrew Giles at Canon. It’s an incredible honour to be acknowledged alongside some truly excellent campaigns,” said Kieran Moore, CEO, Ogilvy PR Australia.
Canon Shine was centred on elevating the power of images to do more in a world that is saturated with meaningless photos.
“It is an honour to be acknowledged by the industry among so many strong campaigns,” said Andrew Giles, head of Communications and PR at Canon. “We recognised from day one the special opportunity that we had with Canon Shine for Public Relations to spark conversation and influence opinion on truly large scale. The team executed with excellence to make it happen, and this is the icing on the cake.”
Read the full list of winners here.
Today, we announced the Trumpets end of year, best of the best winner, Sally Wiber. The Trumpets is our formal employee recognition program launched in May 2011 were any employee can nominate another in recognition of excellent work. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
A huge congratulations to Sally for this well-deserved win and all of our quarterly winners (Bronte Tarn-Weir, Arli Miller, Marie-Claire Suter, Jacquie Potter, Louise Halloran, Justine Taylor, Braiden Moffat, Georgina Bonner, Tom Hunter, Jess Smart and Klara Kalocsay). The prize is an ‘experience’ of Sally’s choice.
The third round of Trumpets will be launched in January 2015 and we’re looking forward to sharing more great stories and celebrating our values.
Every business likes to think it is special. Among the big global PR networks, however, Ogilvy PR actually is unique. It is the only one of the top 10 PR agencies that is larger in Asia-Pacific than in its home region, a fairly remarkable state of affairs when you consider Ogilvy PR’s US origins.
This is also a recent phenomenon, with Ogilvy’s Asia-Pacific fee income only outstripping US revenues during the past couple of years. All of which means that new global CEO Stuart Smith is taking over a business that is rather differently shaped to the firm that former Asia-Pacific head Chris Graves took charge of in 2009.
Ogilvy PR Asia-Pacific has grown considerably over the past decade to exceed $130m in fee income, while the firm’s US operations have flatlined, hampered by difficult trading conditions, the conclusion of some large government projects in Washington DC, and senior staff turbulence. This may explain why not too many people at Ogilvy PR are keen to play up the shift; after all, it is a situation that owes as much to North America’s under-performance as it does to Asia’s impressive growth.
Read the full story here
The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2014 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.
Read the full story here.
Last year, Chris chaired The Council’s Critical Issues Forum titled Content Frenzy, which provided debate about the persistent quandaries clients, media properties, and communications firms face as they try to create content and garner viewers’ attention.
This year’s Critical Issues Forum, The PR Genome Project will cover the Public Relations industry’s search for its evolutionary path forward, again led by our very own Chris Graves and surely another sold out event. Link to PRWeek for the full article.
The Council of Public Relations Firms is the trade association of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit www.prfirms.org.
The National Board recently accepted the recommendation of the College of Fellows that she be given this honour. Elevation to Fellowship is one of the highest honours awarded by the PRIA.
A Fellow of PRIA is person who has:
- at least 10 years full-time professional public relations experience
- had senior status in public relations practice or public relations education on a full-time basis for at least 5 years
- who, having been a Full Member, has in the opinion of PRIA’s Board of Directors made an outstanding contribution to the public relations profession through excellence in achievements and adherence to the highest professional standards
The assessment criteria includes:
- Excellence in achievements and adherence to the highest professional standards
- Service to PRIA
- Pro-bono service to community organisations
Nominations for Fellowship are closely scrutinised at a State, College, and then National level. Kieran will be presented with her certificate at the Annual dinner of the College of Fellows in conjunction with the PRIA National Conference in Brisbane in November.
Today we announced the fourth round Trumpet winners. The Trumpets is our formal employee recognition program launched in May 2011. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
We had nine nominations with Braiden Moffat, Tom Hunter and Georgina Bonner picking up the prize. They will go into the running to be the end of year winner who will win an experiential prize of their choice worth $4,000.
Congratulations to all.
The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing industry event showcasing excellence across 30 categories.
The winners will be announced at the awards night on Friday 21st November.