Small gadgets, small budget, BIG results

May 13, 2010 by  
Filed under Case studies, Technology, Try & Byte

Challenge

Public relations agency Howorth began working with Australian family-owned Mac accessories distributor Try & Byte in November last year, briefed to raise awareness of their website via positive media relations.

Creative idea, relentless execution

A distributor of new consumer products aimed at Mac users and general consumers, www.try&byte.com.au regularly releases innovative technology to its customers.

With a small budget, we needed to find effective ways to pitch the latest Try & Byte accessories and products into consumer and consumer technology media. We therefore focused on the latest five products available on the site, selecting highly targeted media for reviews and profiles.

Outcomes

Our public relations campaign has so far reached over 4.5 million Australians through media coverage: punching well above the investment. Coverage has included a cover story in Macworld and articles now running into the double figures across tier one targets like The West Australian, The Courier Mail, Gizmodo, Cybershack, The Sydney Morning Herald, Sunday Herald Sun, Girlfriend and Home Entertainment Magazine.