Puma and Pulse Communications invites you to meet someone fit at the Puma Love Run

April 21, 2011 by  
Filed under Case studies, Consumer, Featured, Puma

Puma staged its first-ever ‘Love Run’ on the 2011 Valentine’s Day weekend, which saw almost 1500 Melbournians take to the streets in search of a Valentine’s date.

Consumer public relations agency Pulse Communications, in an integrated plan with Badjar Ogilvy Melbourne urged Melbournites to pull more than a muscle and snag themselves a date with the fun run which was followed by a love-inspired after party featuring Nova’s Jody Mcleod and hit international act, Miami Horror. The campaign, which used the strap line ‘Meet someone fit’ was created as a fun event for people who love staying fit and the challenge of exercise but are not necessarily elite runners. Bringing runners together in a social sense was key and attracted a great crowd with people connecting in a fun fitness inspired way. As part of the Love Run, participants wore different colour tees indicating if they were single or if ‘hooked up’. Runners could undertake a 4.5km ‘cheeky quicky’ run, or a longer 6.5km event.

Ambassadors Chris Judd of the Carlton Football Club and Nova DJ Ash Williams were engaged to spread the love with the event securing coverage in the Herald Sun, MX, MTR, News.com.au, B&T, FHM and News.com.au and reaching over 33 million people Australia wide

The goal for 2012 is to spread the love nationally with more love run events popping up over the nation next year and bringing more lovers together.

For more information and images, please contact Alice Coulthard at Pulse Communications 03 9684 6332 alice@pulsecom.com.au

Puma www.puma.com.au