A brighter future for homeless men – The Michael Project, Mission Australia
The Michael Project is an inspiring new program designed by Mission Australia to provide support to homeless men, taking them out of the confines of isolation which are rife in the world of homelessness.
The final report for the project was launched on 17 April 2012, with attendees taken through the results of the research by Professor Paul Flatau, Chair in Social Investment and Impact and Director of the Centre for Social Impact at the University of Western Australia. They were also treated with special guest presenter Dr Dennis Culhane, Chair of Social Policy at the University of Pennsylvania.
The Michael Project was created with homeless men in the centre, using a range of services to ensure their quality of life was improved across as many areas as possible over the course of the 12 month program. The key was building on existing services to extend the range of support.
Mission Australia was able to demonstrate that the program could effectively save Australian taxpayers as much as $3,061 per participant.
The following three points were the focus of the project, and the reasons for its success.
- Providing temporary accommodation – leading to more long-term housing
- Providing specialist support service access – this helped to increase many of the men’s ability to earn an income and be more involved at a social level
- Providing one-to-one support from a case worker, assigned at the beginning of the project
Ogilvy Impact partnered with Mission Australia to produce a short video, bringing to life a developed infographic, for the launch of the project and to visually summarise the 69-page report. The video has been embedded into the Mission Australia page and has resulted in over 700 views, an excellent result in terms of awareness of the project and the work that Mission Australia does.