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Matt Buchanan named judge at CLIO Awards 2012
January 24, 2012 by Claire Whyntie
Filed under News
Managing Director of Pulse Communications, Matt Buchanan has been announced as a juror for the 2012 CLIO Awards in the Public Relations category.
The CLIO Awards is an international advertising, design and communications competition which recognises and rewards creative excellence in the industry. Richard
Beckman, CEO of Prometheus Global Media, parent company of the CLIOs, said “ The CLIO Awards has forged its reputation as the world’s most influential advertising competition thanks in large part to the calibre of our jurors and the integrity of our judging process.
These jurors represent the very top talent in their respective fields and will bring the highest standards of excellence to the CLIOs.”
This year’s CLIO Awards will be held in May at the American Museum of Natural History in New York.
Kieran Moore to speak at the APAC Summit on Measurement
January 24, 2012 by Claire Whyntie
Filed under News
Ogilvy Public Relations Australia’s CEO, Kieran Moore, will be speaking at the 1st Asia Pacific PR Summit on Measurement. Held on February 29 to March 1, the summit will focus on public relations performance and encourage new thinking and ideas around setting a standard measurement benchmark for the region.
Kieran will be joined by Whitney Foard Small, the Ford Motor Company; Professor Jim Macnamara, University of Technology Sydney; Eddie Chau, Brandtology; Mike Daniels, Report International; John Croll, Media Monitors; David B. Rockland, Ketchum Pleon Change and Global Research; Nandini Chatterjee, PricewaterhouseCoopers and; Cecilia Chan, Lenovo Hong Kong, Taiwan and Korea.
In 2011, Ogilvy PR Australia announced it was abandoning AVEs as a measurement tool. Following on from this announcement, Kieran’s session ‘Chasing Magic Silver Bullets’ will discuss what she has learnt and her plans for Australia’s largest PR consultancy.
Kieran Moore said, “Measurement is the biggest challenge facing the public relations industry. There’s a new world of accountability out there. CEOs are challenging their CMOs and Communications Directors, as never before, to prove the financial effectiveness of PR and the impact on the bottom line. We need to be confident in how we measure; confident that a client examination of how we assess ROI will only show enlightenment, not shadows.”
The four-man Aussie squad – Canon’s technicians battle it out for cup title
January 20, 2012 by Claire Whyntie
Filed under Business to business, Canon, Case studies
January 13, 2012: In October 2011 four technicians from Canon Australia and New Zealand flew to Shanghai to compete for the title of Canon’s undisputed top technician at the Asia Pacific (APAC) Cup.
The APAC Cup is a Canon technician’s version of the football grand final, but instead of battling it out on the footy field, they’re troubleshooting business imaging equipment. It’s a highly skilled and very competitive series of practical and theoretical tests.
It’s also a way for Canon to provide its technicians with opportunities to build their skills by sharing ‘tricks of the trade’ with colleagues from around the world.
Howorth spotted an opportunity to get involved in the hype that surrounded the Rugby World Cup – from one international sporting event to another.
What started as an internal competition in Australia caught the imagination of the media and became one of Canon’s biggest corporate stories for 2011. In total there were 23 pieces across Australia of coverage around the APAC cup including The Today Show, Herald Sun, News.com, MX, ABC 720 Perth, 2GB Sydney, 4KQ Brisbane and Adelaide Now.
The Daily Telegraph even made this online video to accompany its story about the competition.
“Forget Cadel Evans, forget Sam Stosur and forget that guy who won the Nobel Prize for discovering what the universe was made of – Australia has a new hero.” –The Daily Telegraph
“Got a paper jam? Can’t get your printer working? Mt Gravatt based technician Daniel Leong is the man who knows how to solve your printing woes.” – Southern Star
“O’Brien is a paper jam’s worst enemy.” – The Daily Telegraph
“Newing, a specialist senior engineer with Canon, earned his spot in the four-man Aussie squad to compete at the Canon Asia Pacific Cup.” – MX
Shane McClelland, marketing and communication manager of Canon Australia, said it was great to be able to recognise the technicians for all their hard work and enthusiasm.
“We were very pleased with the coverage we received around the APAC Cup and the media hype was fantastic for the finalists – Paul O’Brien even mentioned that he was stopped on the street once and asked if he was “the Canon technician from the TV?,” said Shane.
The Canon APAC Cup showed that the right story angle can make a niche story go a long way.
Did they bring home the cup? Although the four-man Australian squad wasn’t successful in bringing home the APAC Cup – they did prove that good old Aussie sportsmanship is alive and well – on and off the footy field.
Ogilvy PR trumpet winners
December 20, 2011 by Claire Whyntie
Filed under News
December 20, 2011: Last week, we announced the second round of our trumpet winners. The Trumpets is our formal employee recognition program launched in May this year. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
A very big congratulations to the winners for this quarter:
Martine L’Eveille – Partnership, nominated by Tam Sandeman
“Martine has been at Ogilvy PR for almost seven years and in that time put her energy and passion to a number of Ogilvy initiatives, but never in that time has she been client-facing. Martine rose to the challenge for Ogilvy Impact when the team was faced with a last minute, but large employee event for a client. Embracing the challenge head on, Martine delivered exceptionally. Her story is about pushing herself professionally and living our partnership value absolutely outstandingly!”
Jacqui Teurlings – Learn & Grow, nominated by Tam Sandeman
“Jacqui personifies Learn & Grow, day in day out. Since day one Jacqui has a thirst for learning. Jacqui always puts her hand up. What drives this? For Jacqui every day is about stretching herself and professional growth; this not only includes client work but Ogilvy Impact business initiatives too. She continue to be in the fast lane when it comes to learning and growing every day.”
Melinda Varley – One Step Ahead, nominated by Lelde McCoy
“The usual dictionary definition of “one step ahead” is ‘slightly better prepared or more successful than someone else’. In Melinda Varley’s case she is usually ‘several leaps ahead’ in her approach to solving a client’s PR issue, contributing to a team event or embracing professional development opportunities.”
We look forward to congratulating more trumpet winners in 2012.
OgilvyEarth announces partnership with Carbon Disclosure Project
November 10, 2011 by Claire Whyntie
Filed under News
Sydney, November 10, 2011: OgilvyEarth, Ogilvy PR’s sustainability communications practice, has today announced its Australian partnership with the Carbon Disclosure Project (CDP), an international NGO that operates the only global climate change reporting system for companies.
OgilvyEarth and CDP share a collective focus on supporting organisations to demonstrate leadership by taking action to measure, manage, reduce and communicate action on their environmental impacts. Now, with the recent passage of bills for a carbon price through the Australian Parliament, there is a growing impetus for organisations to measure, manage and disclose climate change information to their investors, purchasers, customers and other stakeholders.
OgilvyEarth’s Managing Director, Sarah Cruickshank, said “Ogilvy Earth is delighted to have a formal partnership with the CDP in Australia. Like the CDP, Ogilvy Earth is committed to reducing the environmental impact of Australian businesses, and rigorous measurement and disclosure is a vital ingredient in delivering improved sustainability outcomes.
Along with the CDP, Ogilvy Earth works closely with a range of other not-for-profit organisations to help bring them together with some of the nation’s largest organisations for the purposes of achieving the best possible environmental and social outcomes.”
The CDP has the largest database of corporate climate change information and acts on behalf of over 550 institutional investors globally (including 45 investors in Australia and New Zealand) with more than US$71 trillion in assets under management. 73% of ASX100 companies and 50% of ASX200 companies disclosed climate change information through the CDP in 2011.
The CDP released its Australia & NZ 2011 Report this week at Carbon Expo 2011 in Melbourne. The report revealed that only 4% of ASX200 and NZX50 responding companies reported that carbon pricing was a high impact risk to their business, while overall 33% of responding companies rated the risk as medium or above. The report is the sixth annual assessment of climate change disclosures made by ASX200 and NZX50 companies to investors through the CDP.
James Day, CDP’s Australia & NZ Director said, “CDP is delighted to be working in partnership in Australia with OgilvyEarth, one of Australia’s leading sustainability communications agencies. CDP hopes our partnership will result in more Australian companies realising the business benefits of high quality climate change communications with their employees, investors, suppliers and other stakeholders. For example, companies this year have reported through CDP that behavioural change initiatives typically offer fast payback periods of 1-3 years. Despite this, in Australia & NZ only 9% of ASX200 and NZX50 companies reported they were undertaking emission reduction initiatives relating to behavioural change.”
About CDP
The Carbon Disclosure Project (CDP) is an independent not-for-profit organisation providing a transformative global system for companies and cities to measure, disclose, manage and share climate change and water information. Over 3,000 organisations across the world’s largest economies now report their greenhouse gas emissions and assessment of climate change risk and opportunity through CDP, in order that they can set reduction targets and make performance improvements. This data is gathered on behalf of 551 institutional investors, holding US$71 trillion in assets. CDP now holds the largest collection globally of self-reported climate change data. For more information visit www.cdproject.net
About OgilvyEarth
OgilvyEarth is the sustainability communications advisory practice of Ogilvy PR Australia, a joint venture between Ogilvy PR Worldwide and the STW Communications Group, Australia’s largest marketing content and communications services group.
Pulse wins TWO Sabre Awards
November 7, 2011 by Claire Whyntie
Filed under News
Pulse Communications, Ogilvy PR’s consumer public relations agency, received the very exciting news on Friday that they won two awards at the Holmes Report Asia Pacific Sabre Awards.
Carlton Draught ‘Wagyu Beef’ was named the winning Australian campaign of the year. The campaign saw Carlton Draught and Pulse Communications make a gastronomic breakthrough, combining two of Australia’s favourite ingredients – Beef and Beer – to create what many Aussies believed to be the greatest addition to BBQing since the invention of tongs – Carlton Draught Wagyu Beef, made from beer.
The second win was for the Engineers Australia – ‘Make It So Campaign’ in the Associations category. EA is the national body for the advancement of engineering and professional development, and the ‘Make It So Campaign’ successfully raised the profile of the profession.
The Sabre Awards returned to the APAC region this year after a three year break. They recognise excellence in reputation and branding in the public relations industry. For the first time ever, APAC winners, including both Pulse campaigns, will automatically be entered in to the global competition, which will identify the 25 best of the best PR programmes worldwide.
Congratulations Pulse!
Three wins for Ogilvy PR Australia
November 3, 2011 by Claire Whyntie
Filed under News
Ogilvy PR Australia is very excited to announce that last night we won three awards at the Ogilvy PR Professional Achievement Awards.
The PAA’s are Ogilvy PR’s worldwide internal awards which give us the opportunity to share each other’s accomplishments and recognise great work across the globe. The awards are hosted in New York, which meant a small team stayed on to represent Australia in the early hours of the morning.
The first two wins went to the Impact Employee Communications team for their work on the McDonalds Australia: All About Me program. This piece of work won in both the Corporate and Internal Communication categories. Congratulations to the Impact team on their new record of winning two professional achievement awards in the one evening.
The third award went to the Ogilvy PR Melbourne team. The Organ and Tissue Authority: DonateLife Week campaign won in the Social Marketing team. Congratulations to the Melbourne team on your very first professional achievement award.
Australia was shortlisted for eight awards and we’re very proud to have received three. Congratulations to everyone involved in the winning campaigns.
Ogilvy PR wins at PRIA Golden Target Awards
October 26, 2011 by Claire Whyntie
Filed under News
Ogilvy PR’s leading consumer and brand agency, Pulse Communications, last night picked up the top award at the PRIA National Golden Target Awards in the special event/observance category for the creation of Malaysia Kitchen Australia.
Malaysia Kitchen Australia saw Sydney’s State Theatre Laneway transformed in to Australia’s first ever Malaysia Kitchen Food Market. Creating Sydney’s hottest culinary destination the market was a modern take on the Malaysian Hawker-style market, open for 4 days only. Over 1,300 Australians visited the food market.
The event was part of a broader campaign undertaken by Pulse in conjunction with MATRADE (Malaysia External Trade Development Corporation). The campaign was aimed at raising awareness and consideration of Malaysian cuisine in Australia.
Ogilvy PR Melbourne was also recognised in the Health and Special Event categories. Kelly Ward received a Highly Commended in the Special event/observance category for Reigniting the Brisbane Good Food & Wine Show. The second award was received by Lelde McCoy together with the Organ and Tissue Authority, a Commended for the public relations campaign to support the To Donate Life, Discuss It Today – OK campaign in the Health Organisations category.
A big congratulations to Pulse and Ogilvy PR Melbourne!
Kieran Moore named a media leader
September 23, 2011 by Claire Whyntie
Filed under News
Kieran Moore, Ogilvy Public Relations Australia’s CEO, has been named one of Australia’s top ten most influential women in media. Female leaders shaping the landscape featured in The Australian newspaper, broadsheet and online, on August 29, and looked at 50 of Australia’s female leaders working in the media.
The top 50 included women from industries including magazines, newspapers, digital, marketing and advertising, radio, television, production and film and related industries and bodies.
Ogilvy PR is the only public relations company mentioned and Kieran the only public relations practitioner. The article states “Moore believes the Ogilvy PR concept of having a number of specialist agencies under the one banner allows deeper specialisation”.
The Australian newspaper is one of only two national newspapers with a readership of 432,000. It is recognised as a leader in the media.
Ogilvy PR welcomes students from the University of Wollongong
September 22, 2011 by Claire Whyntie
Filed under News
Ogilvy PR Australia, as part of its commitment in developing stronger relationships with the Australian academic community, has spent the last week working with public relations students from the University of Wollongong.
The consultancy hosted 20 students in our offices in Sydney giving them a whistlestop tour of the company and what we do. Students heard from the CEO, Kieran Moore, as well as senior representatives across the organisation, giving them an insight in to our practices at Ogilvy PR, trends we’re seeing in the industry and some of the fantastic work delivered by our teams. They were also given the opportunity to meet one of our clients and participate in a question and answer session to understand the differences between in-house communication teams and agency life.
This open day follows a guest lecture delivered last week by Lex Deasley, Creative Director for Ogilvy’s consumer and brand agency, Pulse Communications. Lex visited Wollongong University to present a guest lecture to public relations students, entitled Creativity in PR. It was designed to give a broad overview of a topic that many people seem to find confusing, and reinforce the point that creativity is defined by the process rather than the result.
Starting with challenging perceptions on what defines creativity generally, the topic shifted to examine why now, more than ever, creativity is essential to the PR industry by looking at real-life examples of how the market place is changing.
Focusing on the influencers of creativity, students were then taken through ‘the triumvirate of doom’, the three dominant factors preventing us from being more creative in our everyday lives, and shown things we can do to turn ourselves in to creative superstars.
The lecture was designed to engage the students and help them to prove many points which were being made through games and tests. Lex ran an interactive and entertaining session, which held students attention for a full hour, in a dark room, while the sun shone outside.
We’d like to wish the students the best of luck with the rest of their studies, and look forward to welcoming them in to our internship program, and the public relations industry.