About: BrianGiesen
Posts by BrianGiesen:
- More than 1,000,000 Australian businesses are already listed on Yelp.com.au and indexed in their mobile app
- Currently businesses from Melbourne and Sydney are included on Yelp Australia
- Roughly 80% of comments from Yelp users are positive
- The name Yelp comes from a combination of “Yellow Pages” and “help” – although they almost went with “Yocal”
- Businesses can use a toolkit to promote themselves and get setup on Yelp, and offer incentives and special offers to people who checkin
- Yelp users are fiercely competitive when it comes to earning a “First Review” status by being the first to review a business
Yelp launches in Australia
December 1, 2011 by BrianGiesen
Filed under Blog
In one of the first major launches of a social network in Australia since Foursquare, Yelp today officially launched its Australian presence at www.yelp.com.au.
To mark the occasion, CEO Jeremy Stoppelman met with local bloggers and social media marketers in Sydney to talk about the history of Yelp, some of the benefits to users and local businesses, and what lies ahead.
Some quick out-takes from this morning’s session include:
Yelp is looking for a Sydney community manager, so if you’re interested and know someone who’s an expert on everything Sydney, check out the job posting on Seek.
Stay tuned to the #YELPAU hashtag today to follow the reaction to Yelp’s arrival in Australia.
Tiger Woods’ Brand: Before & After
January 22, 2010 by BrianGiesen
Filed under Blog
What do hydrants, voicemails and denial have in common? They’re all now closely associated with the Tiger Woods brand, according to new research from Nielsen Online.
Today, Nielsen Online provided me with a Brand Association Map demonstrating the impact of the controversy on the Tiger Woods brand – based on analysis of online discussion about Tiger Woods both before and after the controversy.
Not surprisingly, as a result of the recent controversy the Tiger Woods brand has gone from being closely associated with video games, golf and other sports to other, well, less wholesome topics.
While the jury’s still out on how long it will take for the Tiger Woods brand to recover, one thing’s for certain – these less wholesome associations will take far longer to fade away. 
