About: AnnabelBrown
Posts by AnnabelBrown:
- 57% watched an online video involving a product or service they were thinking of buying
- 51% downloaded and/or streamed video – two in three of these people viewed amateur video clips
- 40% shared video online
The New MySpace
November 22, 2010 by AnnabelBrown
Filed under Blog
MySpace was my first memory of social media; a place on the net that you could call your own, a place where you could collaborate, share and converse with your online friends. Then along came Facebook, and with that came the mass exodus of MySpace.
Facebook was the new kid on the block; the capabilities were better and the structure was cleaner. The ability to share digital photo albums was a big draw card for users of all demographics. Facebook grew and so too did its functionalities. Today9.1 million Australians visit Facebook each month and spend an average of 8.1 hours on the site. We are officially the most Facebook-addicted nation in the world.
One would think the days of MySpace are well and truly over. According to MySpace, they’re not giving up yet! Late last month the “new MySpace” was launched. The revamp focuses on music and entertainment and the social network has a whole new look.
Presenting the new Myspace
Myspace | Myspace Video
Video is featured heavily in all areas of the network. After the re-launch this month, subscribers will be offered tailored recommendations for video content and live music performances, and the site will push further into areas such as movies, TV and celebrity news. This is one thing they have nailed over Facebook. According to the latest Nielsen Social Media report, online video consumption is one of the fastest growing statics in social media:
MySpace president , Mike Jones revealed that “the goal is to be relevant to 13- to 34-year-olds and help them discover new people and new content”. MySpace are carving out a new identity and ensuring they are not seen as a rival to Facebook, but in fact, a platform that provides a different experience to Facebook and answers a different set of user needs.
Will I go and create a new MySpace profile? Probably not. Will I go to a MySpace page to find information on an artist? Definitely. Will I consider using MySpace as part of a social media strategy for a client? Quite possibly.
What do you think about the new MySpace?
Twitter, PR and a New Starter at Ogilvy
May 10, 2010 by AnnabelBrown
Filed under Blog
We have a newcomer to the Ogilvy PR Australia team who hasn’t dabbled much with Twitter in the past. I’ve taken him under my wing and been running through a few ideas to help him become a meaningful contributor in the Twitter medium.
I wanted to emphasise to our new-comer how fantastic Twitter is for conversing with PR professionals and how effective the tool is for sharing links, building relationships and providing thought leadership. As all social media advocates say – you need to be a part of the conversation!
The process has helped me clarify just what I think makes a PR professional a worthy person to follow on Twitter. After scrolling through my list of Twitter PR’s that I follow, it was easy to see which people added value to my Twitter experience. They all seemed to follow the same Twitter value rules:
Represent your personal brand. It is important to have a good balance between professionalism and personality. We want to know about your interests outside of work as well as your specialty within the PR industry.
Provide content for your followers. Your followers expect you to share links to industry-related news stories or announcements. It is important that the links are credible, relevant and recent.
Engage with your followers. We all know that PR is about 2-way communication and it is no different in Twitter. Retweet, @reply and follow back.
It goes without saying that authenticity, transparency and accountability are essential in ethical Twitter practice.
So without further ado, I would like to introduce Koby Geddes ( @kobygeddes ).
Koby joins Ogilvy PR Australia after a year and a half at OMD as a print trader, buying ad-space for large Australian corporations. He is extremely active in social media platforms such as Facebook, YouTube and MySpace. He is obsessed with music and fronts a punk band outside of work hours.
In my opinion @kobygeddes will be someone to watch on Twitter!
If you have any Twitter tips for Koby or any recommendations for Twitter PR’s to follow, please let us all know!
Australians – officially the world’s most prolific social media users
March 8, 2010 by AnnabelBrown
Filed under Blog
The Nielsen Company’s most recent social media research has revealed that Australians are spending up to seven hours each month on social networking sites such as Twitter, Facebook and MySpace. This figure is substantially higher than the global average of five and a half hours.
Australia has jumped to the top of the leader board ahead of the USA, Britain and Japan. The research found that almost ten million Australians are spending time on at least one social networking site. With a population of 21 million, this figure equates to almost half the country.
Facebook topped the list as the most popular of all social networking sites, with over 8.2 million unique visitors per month, followed by YouTube, then MySpace and with Twitter coming in fourth.
So, if Facebook is the most commonly used social networking site and Australian’s are spending 7 hours a month interacting on social networking sites – How come there are only 357,871 fans on the Australia Facebook fan page?