Posts by admin:
The PAA’s are Ogilvy PR’s worldwide internal awards where we share and celebrate the best work from across the globe.
Ogilvy PR Australia has won Public Affairs category for our entry titled “Ogilvy PR Australia joins up with Microsoft to ignite an innovation movement”.
Microsoft and Ogilvy PR partnered to create a compelling thought leadership program on innovation that would be unique and actionable, to help Australia improve its innovation potential.
First, a position was developed that was based on research and analysis of policy trends of global leaders. This found that whilst Australia generally has the right conditions in place to innovate, it happens in pockets and silos. Joined-Up Innovation (JUI) is Microsoft’s approach to addressing this problem by improving connections within our innovation ecosystem to create a better environment for all Australians to innovate.
The JUI vision was tested by designing and convening a roundtable discussion with hand-picked Australian innovation experts, who also developed a set of recommendations for accelerating innovation in Australia. The first phase of the Joined-Up innovation campaign was then rolled out internally and externally via a public relations campaign that is still generating conversations today.
This campaign also was awarded a 2014 Gold Asia Pac Sabre Award.
More on Joined-Up Innovation here.
We are continuing to work on the program with launch elements planned across the next 18 months. A very big congratulations to the Microsoft team on this well-deserved win.
For 21 years, Campaign Asia-Pacific’s Agency of the Year is Asia-Pacific’s most prestigious awards, recognising inspired leadership, management excellence, outstanding business performance and overall achievements in the region’s advertising and communications industry.
Pulse Communications has been shortlisted for the Australia/New Zealand PR Agency of the Year.
Good luck to the team with the winners announced on the 10th December.
Read the full shortlist here.
The cracks have turned to chasms as Palmers’ not-quite-so United Party succumbs to its own inner turmoil. Somewhat spectacularly, Party Leader Clive Palmer this morning suspended Jacqui Lambie’s rights to attend future party meetings (noting that she’d already missed the past three). At the same time he also demoted her as the Party’s Deputy Leader and Deputy Whip.
The tensions started to emerge publicly back in August when Senator Lazarus attempted to quell any suggestions of a rift when he told reporters “It’s just a load of rubbish …Jacqui and I are tighter than ever….We love each other deeply.” Astute political observers could not help but see such words as evidence that there was trouble in paradise.
The tension within the Party has clearly been brewing for some time, and finally came to a head last week when Senator Lambie criticised her PUP colleagues on ABC 730. That same evening Lambie’s chief of staff Rob Messenger was expelled from the party for what Clive Palmer calls his “disruptive influence” and for making “false and misleading statements” about PUP Senators, while Palmer himself dismissed Lambie as “a drama queen”. Lambie removed the PUP logo from her website, leading to speculation that she may choose to resign from the Party and follow the lead of Senator Madigan who in September resigned from the Democratic Labour Party to operate as an Independent. Such a move has today become the odds-on favorite.
If (as looks increasingly likely) Lambie defects and becomes an independent, what will be the repercussions?
Firstly, there is some legal issues to be considered. Senate practice suggests that should a vacancy arise within a Party, that position must be replaced by another member of that same Party. Senator Madigan was able to work around this point, and there will certainly be discussions and investigations underway both in Lambie and Palmer’s offices to work out logistics as far as PUP is concerned.
More significant will be the impact on the Senate vote as the Coalition attempts to have its legislative changes passed through the Upper House.
The Senate comprises 76 positions. The Coalition hold 33 of those seats, Labor hold 25, and the Greens have 10. That leaves 8 seats in the infamous “cross bench”. Assuming The Greens continue their practice of voting with Labor, the Coalition will require 6 of the 8 crossbenchers to vote with them to pass legislation, while Labor will require only 4 of the 8 to block.
The crossbench had been considered as comprising three separate voting “blocks” where Bob Day (Family First) and David Leyonhjelm (Liberal Democrats) vote together; John Madigan (Independent) and Nick Xenophon (Independent) vote together, and Ricky Muir (Motoring Enthusiasts) votes in a block with the three PUP Senators. The PUP block has already broken as Ricky Muir proves his capacity to think for himself and, with Lambie, pulled away from the PUP position and added their names to the disallowance motion which is likely to unwind the Coalition’s changes to Labor’s Future of Financial Advice reforms.
If/when Lambie splits from PUP she will be confirmed as a free radical who will be unlikely to vote in a set block but will bounce toward any position where she feels her vote will win a better deal for her state of Tasmania. Her statement that “I just want to do something that is positive for Tasmania,” will surely to ring loud in the ears of the likes of Minister Christopher Pyne who will be doing all he can do woo her vote, PUP or no PUP, in his quest to see his higher education reforms passed into law.
By Michael Hartmann, Parker & Partners
Susan Redden Makatoa, our very own Group Managing Director – Corporate at Ogilvy Public Relations, was Executive Women Australia’s latest Masterclass speaker, sharing her tips on a critically important issue for women – raising our professional profile.
Drawing from her own experiences, which includes over 20 years working in corporate communication, change and advocacy roles, Susan assured the audience that everyone has a story to tell.
Urging women to stop being selfish and by reminding them they have a responsibility to share their experiences and knowledge, Susan provided her tips on how to do this.
Her three rules of thumb to those that want to build their professional story in a credible way are:
1. Get amongst it – grow your circle through channels such as Twitter, conferences, professional groups, LinkedIn, NFP boards and alumni committees.
2. Be generous – help others out without expecting anything in return; and
3. Make yourself useful – make sure your story is authentic, delivered in a way that makes sense to others (no corporate bingo), and is meaningful and useful to your audience.
A mother of four young children, Susan is not immune to the time pressures facing many women. She handles this by what she calls ‘sweating the assets – making her content work across multiple channels. So, if she writes an article for an industry newsletter, you can be sure she’s also shared it via her social media channels to expand her credibility and reach.
Given the notes being taken during Susan’s presentation, we expect to be hearing more professional stories from women soon.
Arli Miller – Parker&Partners/Ogilvy PR
Ogilvy Public Relations and Canon have been acknowledged for some outstanding work by the Public Relations Institute of Australia (PRIA).
At yesterday’s glittering PRIA NSW State Awards for Excellence ceremony in Sydney, Canon with Ogilvy PR picked up a ‘NSW Highly Commended’ in the Consumer Marketing category for its Canon Shine communications campaign.
“I am so proud of the work done by the Ogilvy Canon team, who all worked tirelessly on this campaign in collaboration with Andrew Giles at Canon. It’s an incredible honour to be acknowledged alongside some truly excellent campaigns,” said Kieran Moore, CEO, Ogilvy PR Australia.
Canon Shine was centred on elevating the power of images to do more in a world that is saturated with meaningless photos.
“It is an honour to be acknowledged by the industry among so many strong campaigns,” said Andrew Giles, head of Communications and PR at Canon. “We recognised from day one the special opportunity that we had with Canon Shine for Public Relations to spark conversation and influence opinion on truly large scale. The team executed with excellence to make it happen, and this is the icing on the cake.”
Read the full list of winners here.
Today, we announced the Trumpets end of year, best of the best winner, Sally Wiber. The Trumpets is our formal employee recognition program launched in May 2011 were any employee can nominate another in recognition of excellent work. Our company culture is built on our three core Values – Partnership, Learn & Grow and One Step ahead, and the program recognises values-based behaviours across the whole business – from great client work to the way we work with each other and aligned with our social and environmental commitments.
A huge congratulations to Sally for this well-deserved win and all of our quarterly winners (Bronte Tarn-Weir, Arli Miller, Marie-Claire Suter, Jacquie Potter, Louise Halloran, Justine Taylor, Braiden Moffat, Georgina Bonner, Tom Hunter, Jess Smart and Klara Kalocsay). The prize is an ‘experience’ of Sally’s choice.
The third round of Trumpets will be launched in January 2015 and we’re looking forward to sharing more great stories and celebrating our values.
Every business likes to think it is special. Among the big global PR networks, however, Ogilvy PR actually is unique. It is the only one of the top 10 PR agencies that is larger in Asia-Pacific than in its home region, a fairly remarkable state of affairs when you consider Ogilvy PR’s US origins.
This is also a recent phenomenon, with Ogilvy’s Asia-Pacific fee income only outstripping US revenues during the past couple of years. All of which means that new global CEO Stuart Smith is taking over a business that is rather differently shaped to the firm that former Asia-Pacific head Chris Graves took charge of in 2009.
Ogilvy PR Asia-Pacific has grown considerably over the past decade to exceed $130m in fee income, while the firm’s US operations have flatlined, hampered by difficult trading conditions, the conclusion of some large government projects in Washington DC, and senior staff turbulence. This may explain why not too many people at Ogilvy PR are keen to play up the shift; after all, it is a situation that owes as much to North America’s under-performance as it does to Asia’s impressive growth.
Read the full story here
The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2014 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.
Read the full story here.
All eyes were on one of Australia’s most successful executives and passionate advocate for workplace gender equality, Pip Marlow – Managing Director of Microsoft Australia – at Executive Women Australia’s latest Masterclass.
Drawing on her own experiences, Pip delivered a lively, interactive and often candid presentation that included insights on gender equality in the workplace. From the onset, her message was clear that each of us has a role in disrupting the status quo and help female executives achieve their full potential.
She began by acknowledging progress has been made over the years, including legislated maternity leave, women in government and examples of mentoring programs, organisations embracing diversity principles and targets.
However, she continued, Australia’s pace for change is slow – a sentiment and frustration shared by many in the room.
Across the economy women are still underrepresented. Labour force participation by women in Australia has slipped to 52nd globally. Only 10.1 per cent of key executives in ASX200 companies are female. Women still earn less than men – $238.20 less per week and the gender pay gap is actually increasing.
Her opinion for the slow pace of change is threefold. Firstly, an unconscious bias exists in the workforce, in which incorrect assumptions made about women are accepted rather than questioned. Secondly, everyone needs to be accountable for diversity – not just the leadership. Lastly, the majority of workplaces still weight achieving the bottom line as its most critical target, not achieving diversity.
So what can we do?
Pip’s advice is that we all have a responsibility and a role to disrupt the status quo – change will not happen if we sit around.
Gender equality and diversity targets need to be part of daily workplace conversation – we need to speak up in conversations about business targets, results, performance and promotions. We need to hold people accountable.
We can’t leave this fight to others. Every day, in work places across the country, there are opportunities to advance the conversation, to start building.
Pip finished her presentation with a point that is often forgotten and a strong applause from the audience – women’s issues don’t just concern women. They are issues for us all.
EWA Chair and Ogilvy PR Group Managing Director, Corporate – Susan Redden Makatoa thanked Pip for her generosity to help further the careers of executive women and expressed our company’s pride in working with Microsoft.
Last year, Chris chaired The Council’s Critical Issues Forum titled Content Frenzy, which provided debate about the persistent quandaries clients, media properties, and communications firms face as they try to create content and garner viewers’ attention.
This year’s Critical Issues Forum, The PR Genome Project will cover the Public Relations industry’s search for its evolutionary path forward, again led by our very own Chris Graves and surely another sold out event. Link to PRWeek for the full article.
The Council of Public Relations Firms is the trade association of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit www.prfirms.org.