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    Ogilvy PR take home two SABRE awards

    September 23, 2014 by  
    Filed under News

    Ogilvy Public Relations won more Gold and Diamond SABRE Awards for its clients than any other firm, picking up 10 awards for its campaign work. Ogilvy Public Relations Australia is delighted to announce it has won two awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

    Ogilvy PR Health with its Change for the Best: The Re-Launch of Fitness First campaign won a Diamond SABRE award for excellence in public relations in the c-suite under the category of measurement and evaluation.

    Microsoft Australia with Ogilvy Public Relations Australia won a Gold SABRE in the public affairs category with their campaign, Ogilvy PR joins up with Microsoft to ignite an Innovation Movement.

    “The Awards showcase the best the public relations industry has to offer and to be recognised for the high calibre of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, Ogilvy PR Australia.

    Read the full list of winners here.

     

    SHO+ Round 7 and 8 – Winners Announced!

    September 8, 2014 by  
    Filed under News

    SHO+, Ogilvy PR Australia’s calendar of creativity has announced its round 7 and 8 winners.

    Round 7 – The everyday office object that was chosen for this round’s theme was the ever-helpful USB Flash Drive.

    In this round we witnessed USB sticks transformed into insects, stunning photography comparing USB sticks to shipping containers and the deconstruction of a flash drive.

    Sovita Pen won the USB challenge with her depiction of the history of computer data storage. Sovita displayed a punch card of which early computer­s often used with “Ogilvy” punched out of the card.

    ROUND 8 - Ogilvy PR employees once again dazzled with their creative talents to the theme of Post-It Notes – The little sticky note used throughout our working lives, day in and day out.

    Entries ranged from fashion to poems and even an insight into the history of the post-it. The winning entry entitled “That which we do not want to remain” turned the concept of using Post-it’s as reminders on its head, and probed the question – What if you could use a post to write down the things you didn’t want to remember any more? Congratulations to the winner – Jared Woods, for his thoughtful entry.

     

    Ogilvy PR Australia collects more metal

    September 5, 2014 by  
    Filed under News

    As the countdown begins to the highly anticipated SABRE Awards ceremony on September 18, Ogilvy PR Australia is excited to announce Howorth and social@Ogilvy were outright winners at the In2 SABREs which were announced earlier this week.  The In2SABREs – formally the silver SABREs – recognise a wide range of content, from experiential to digital, across multiple channels including  paid, earned, owned and shared.  Howorth won the broadcast media category for its client ancestry.com.au and social@Ogilvy collected metal and won the coveted podcast/weekly webinar category.

    Howorth and social@Ogilvy also collected four Certificates of Excellence across varying categories.

    Across the region Ogilvy PR was awarded three wins and 12 Certificates of Excellence overall.

    Read the full list of winners here.

     

    Don’t get stuck in your chair

    September 4, 2014 by  
    Filed under Blog

    Megan Caulfield, Senior Strategist Ogilvy Impact

    Keeping people glued attentively to their seats was not a hard ask for The Hon Helen Coonan at last week’s Executive Women Australia Masterclass session. But for the former Deputy Leader of the Government in the Senate, women need to avoid languishing in what she terms the “sticky chair”.

    In discussing ‘How to know when you’re executive ready’, Helen stressed not to wait until you feel confident and equipped for a role.

    “Be recognised for the right reasons,” she said. “Don’t hang back. Put your hand up for the tougher gigs and you’ll be the obvious choice for jobs down the track.”

    In reflecting back on her career it’s clear Helen definitely didn’t wait for opportunities to come to her. She turned down a partnership in a top legal firm taking a “sideways” step by start her own legal business. When taking on the Wentworth pre-selection battle in 1995 she proved she didn’t step away from a challenge. Even though she did not win it was clear her skills and presence were noticed. The year after she was elected to the Federal Senate.

    So what are the key attributes she sees as essential for women moving to the C-suite?

    Leading from the front, inspiring people to come on the journey and being able to authentically communicate the direction were identified as key qualities that will help women move up the ranks.

    But the key message she wanted women to remember was that different times call for different leadership skills and there’s a need to continually develop and adapt once reaching the top. “That’s what will give you the x-factor … the ability to adapt to complex demands.”

    However, she stressed you can never entirely be in control. Juggling the work life balance act is an “extreme sport” and for Helen she is a big believer that you can have it all but not necessarily at the same time.

    “You need to look for organisations that carve a space for family commitments both for men and women,” she said. “You need to embrace who you are and the lifecycle you are at. And it’s important to remember there are always opportunities further down the track.”

    Now enjoying director and advisory roles for organisations including Crown, the Snowy Hydro and JP Morgan, Helen could never be accused of getting stuck. She has had three diverse career paths and passionately believes she has a responsibility to not kick the ladder out from behind.

    “I’d like to be remembered as someone who created a pathway for others,” she said.

    Looking at the audience writing down her tips, there’s no doubt she’s inspired others to keep moving forward.

     

    Strong line-up for OPR Australia at the 2014 Asia-Pacific SABRE Awards

    August 27, 2014 by  
    Filed under News

    Ogilvy Public Relations Australia is delighted to announce it has been shortlisted for 11 awards across the Diamond and Gold Categories at the 2014 Asia-Pacific SABRE Awards.

    “The  Awards showcase the best the public relations industry has to offer and  to be recognised for the high caliber of our work by our industry peers is a tremendous honour,” said Kieran Moore, CEO, OPR Australia.

    “In this rapidly changing world of digital and social media we constantly seek new ways for our clients to engage with their key stakeholders, so we are very excited about the prospect of collecting metal at this year’s Awards ceremony and being recognised for the outstanding campaigns we have delivered.”

    Ogilvy PR Australia’s nominations include:

    AWARD: DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

    Category: Reputation Management

    Finalist Nomination: Ogilvy PR Joined Up with Microsoft to ignite an Innovation Movement, Microsoft Australia with Ogilvy Public Relations Australia

    Category: Measurement and Evaluation

    Finalist Nomination: Kronos “Hidden Workforce” Campaign Kronos with Howorth, an Ogilvy Public Relations company

    Finalist Nomination:  Change for the Best: The Re-Launch of Fitness First – Fitness First Australia with Ogilvy PR Health

    AWARD: GOLD SABRE AWARDS GEOGRAPHIC

    Category: AUSTRALIA AND NEW ZEALAND 
    Finalist Nomination: A Commonwealth of Rock Ancestry.com.au with Howorth, an Ogilvy Public Relations company

    PRACTICE AREAS:

    Category: PUBLIC AFFAIRS 

    Finalist Nomination: Ogilvy PR Joins Up with Microsoft to Ignite an Innovation Movement
    Microsoft Australia with Ogilvy Public Relations Australia

    Category:  CORPORATE MEDIA RELATIONS 
    Finalist Nomination:  GO FURTHER: Reaffirming Ford’s Commitment to the Australian Market
    Ford Australia with Pulse Communications

    Category: SOCIAL MEDIA CAMPAIGN 

    Finalist Nomination:  Twitter’s 8th Birthday Celebration, Twitter Australia with Howorth, an Ogilvy Public Relations company

    INDUSTRY SECTORS:

    Category: RESTAURANTS AND FOOD SERVICE 

    Finalist Nomination:  KFC Newsroom, KFC with Ogilvy, Social@Ogilvy

    Category: TECHNOLOGY (CONSUMER) 
    Finalist Nomination:  Canon Shine, Canon with Ogilvy Public Relations

    Category:  CONSUMER HEALTH 
    Finalist Nomination:  Change for the Best: The Re-launch of Fitness First
    Fitness First Australia with Ogilvy PR Health

    Category:   NOT FOR PROFIT
    Finalist Nomination:  Let’s Talk About Death: 2014 National Palliative Care Week Palliative Care Australia with Ogilvy Public Relations

    Across the region Ogilvy Public Relations and its various subsidiaries and operating companies are finalist in a record 40 awards in the Diamond and Gold categories of the 2014 Asia-Pacific SABRE Awards.

    This year the Awards  attracted  a record nearly  1,400 entries from across the region, and according to  Christopher Samuel, director of corporate engagement for Monsanto Asia-Pacific and one of the industry leaders who served on this year’s jury,  the entries were “impressive in both quantity and quality” and made for a “robust and competitive,” Award system.

    The winners will be announced on September 18 at the formal Awards Ceremony in Beijing.

    Corporate Affairs Round table lunch discuss G20

    August 27, 2014 by  
    Filed under News

    (L - R) Paul Orton (Director Policy & Advocacy, NSW Business Chamber), Robert Milliner (B20 Sherpa), Arli Millar (Director, Parker & Partners)

    Ogilvy Public Relations joined with the Sydney Business Chamber to hear from Robert Milliner, B20 Sherpa as he discussed the B20 and its relevance to the Sydney Business community.

    Robert spoke to a select group of Corporate Affairs leaders and CEOs outlining the process with which Australian business contributes policy recommendations for the annual meeting of the Group of 20 (G20).

    The G20 goal of increasing the rate of economic growth and the creation of jobs was discussed, including the B20 Australia recommendations concentrating on investment and growth via trade, infrastructure, human capital, finance and transparency. The guests enjoyed the event and saw real value in discussing business concerns amongst their peers.

    Ogilvy Public Relations look forward to the next corporate affairs round table. Engaging, relevant speakers and an opportunity to share business knowledge is where the Sydney Business Chamber provides real value.

    Conga Foods appoints Pulse Communications as its communications agency

    August 26, 2014 by  
    Filed under News

    Sydney, August 25, 2014: Conga Foods, parent company of brands including Val Verde, Moro Olive Oil & Vinegar, DC Coffee, Sole Mare Tuna and Green Valley, has appointed Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

    Anne-Maree Ogilvie, Conga Foods National Marketing Manager, said: “We are pleased to have found a partner who will work with us to ensure our brands grow in popularity and preference throughout Australia, to see our products in more kitchens across the country.

    “The Pulse Communications team understand our business objectives, and have continued some inspiring ideas to help us to achieve them this year, and beyond”, she said.

    Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The team at Pulse Communications is proud to be appointed as Conga Foods’ communications agency. Working across the Conga portfolio, our first project is to launch Val Verde San Marzano P.D.O Peeled Tomatoes. Our enthusiasm for the brands – coupled with our innate love for food – will ensure we deliver outstanding results.

    “Thanks to a robust traditional and social media engagement campaign, and a series of creative consumer and media activations, Conga Foods portfolio will be engaging Australian consumers across the country”, he added.

    Work begins on the account immediately. Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group

    Ends.

    About Conga Foods

    For over 60 years, Conga Foods has been providing new flavours for Australians to discover and share. It’s in the company’s heritage to be passionate about food, family and friends. The portfolio of strong brands and fine international products represents the company’s philosophy – a unique zest for life and an Italian spirit of generosity which is lived on to this day. The company stands behinds brands such as Moro, Sole Mare, Val Verde, Zanetti, Green Valley and Saclà and distributes their brands through retail and food service around Australia. The company’s brands can be seen on the shelves of the biggest supermarkets to the small delicatessen on the corner. The company is headquartered in Melbourne with State operations in New South Wales, South Australia, Queensland and representation in Western Australia.

     

    About Pulse Communications:
    Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social and public relations. Clients include Activision, Coca-Cola, eBay, Ford, Huggies, TripAdvisor and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group. For more information, visit our Website at www.pulsecom.com.au or follow us on Facebook at www.facebook.com/pulsecommunications.

     

    About Ogilvy PR Australia:

    Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.

    For further information contact:
    Sophie Moll
    Senior Account Manager, Pulse Communications
    02 8281 3868
    sophie@pulsecom.com.au

     

    TechCollect selects Howorth as its communications partner for E-waste awareness campaign

    August 12, 2014 by  
    Filed under News

    August 11, 2014: TechCollect, a free national recycling service for computers, computer accessories and TVs, has appointed Howorth, Ogilvy Public Relations Australia’s specialist business and technology communications consultancy, to create and execute ongoing communications strategies which focus on the responsible disposal and recycling of electronic waste (e-waste).

    TechCollect was established by Australia and New Zealand Recycling Platform (ANZRP) in response to the Federal Government’s National Television and Computer Recycling Scheme (NTCRS) and is the only not-for-profit industry backed e-waste recycling service approved under the NTCRS. TechCollect’s member companies include many of the world’s biggest technology brands, such as Toshiba, Canon, Epson, HP, Fuji Xerox, Dell and Panasonic.

    Howorth’s remit will cover all areas of TechCollect’s communications activities, working closely with the organisation to drive greater awareness and advocacy for responsible e-waste recycling in Australia through corporate and consumer media relations and stakeholder engagement.

    Tim Fullerton, National Marketing Manager, TechCollect, said: “TechCollect is in an exciting phase of development, and Howorth’s team of specialists stood out during the pitch process by demonstrating a deep understanding of how carefully targeted communications can help us achieve our business objectives and achieve better community and environmental outcomes.”

    “If we allow our e-waste to go into landfill or be disposed of inappropriately, hazardous substances and materials can leak into the soil and impact the environment, and we lose resources with high re-use value. To combat this, we’re dedicated to setting the highest possible standards for responsible recycling, and achieving at least 90 per cent recovery of raw materials.  Our partnership with Howorth will assist us in raising community and industry awareness,” added Tim.

    Australians are among the highest users of technology worldwide, with the collective volume of televisions and computers reaching the end of their useful life expected to reach 181,000 tonnes by 2027-28 – making e-waste one of the fastest growing types of waste.[i]

    Graham White, Managing Director, Howorth said: “TechCollect plays an important role in the community and we’re looking forward to working with the organisation to create broader awareness of the need to dispose of our e-waste responsibly.”

    TechCollect joins Howorth’s impressive client roster which includes Microsoft, Telstra, Canon, Getty Images, Kobo, Ancestry.com.au, Toshiba and Twitter.

    Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing

    content and communications group.

    ENDS

    For more information please contact:

    Howorth Communications

    Tara Mills

    Tara@howorth.com.au

    03 8695 3511 / 0415 506 014

    STW PR

    Sandra Renowden

    0403 823 218

    ABOUT OGILVY PUBLIC RELATIONS:

    Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Website at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.

    ABOUT TECHCOLLECT:

    TechCollect is a free national e-waste recycling service funded by many of Australia’s

    leading technology importers and manufacturers dedicated to responsible recycling,

    including Toshiba, Canon, Epson, HP, Fuji Xerox, Dell, Panasonic and many others. TechCollect is committed to setting the highest Australian standard for responsible recycling of e-waste. It is Australia’s only Government approved, industry backed, not-for-profit e-waste recycling service under the National Television and Computer Recycling Scheme. Visit techcollect.com.au for more information and to find your nearest collection site


    [i] Waste Account, Australia, Experimental Estimates, 2013

     

    Women in media teach us a confidence trick or two

    August 4, 2014 by  
    Filed under Blog

    ‘Intimate’, ‘honest’ and ‘real’ are all good ways to describe last Wednesday night’s discussion on ‘The Confidence Trick’ – the MEAA’s latest networking event in Sydney for #womeninmedia.

    There were few in the audience who weren’t nodding in agreement when Angela Priestly, founding editor of Women’s Agenda and author of Women Who Seize the Moment, confessed to having suffered imposter syndrome. This is the inability to recognise your own competence while feeling – despite all evidence to the contrary – like a fraud. Priestly said she spent years waiting to be confident – in business, in life and as a mother. She questioned why women are so much more likely to talk themselves down when compared to their male counterparts and asked what women can do to change this.

    The panel – Chris Bath (Anchor, Channel 7), Kate Torney (Director of news, ABC), Sunanda Creagh (News editor, The Conversation) and Catherine Fox (Journalist, author and former AFR columnist) – took up the challenge and ran with it. All of these women – successful by any measure – revealed they had faced their own confidence issues and freely shared advice for overcoming them.

    Surprising the audience, the panellists referenced moments in their careers where they challenged their skills and ability. When Torney’s boss called her into his office at one point, she thought he was fishing for her opinions on her male colleagues. Instead, he offered her a promotion. Bath thought a request for a meeting from her boss had something to do with her hair. Sunanda noted that nearly all of those itching to get their opinions onto The Conversation were men and urged women to push harder to get their point of view up in lights.

    Acknowledging they had developed their own confidence tricks, the panellists passed on their tips.

    A few takeaways:

    • recognise the skills you have and step up when those skills are needed. Some humility is okay though (phew). Knowing what expertise you don’t have is also a strength.
    • be persistent if you don’t get the outcome you want from a negotiation the first time
    • put yourself out there – you have nothing to lose but everything to gain
    • women should back each other – mentor, speak up when discrimination occurs.

    After the panel discussion, questions came in fast and furious. The audience wanted to know: do you need to act like a bloke to build confidence (no), how do you come across as assertive without being a bitch (practise) and is it possible to step back for a while to focus on family and still get ahead (possible and probably preferable but Australian business still has a cultural problem with this so don’t expect it to be easy).

    Ogilvy Public Relations Australia was pleased to attend this event as part of its partnership with The Walkley Foundation to promote and highlight press freedom and equality, as well as campaigns around the advancement of women working in media. Diversity and inclusion are part of our DNA and we are proud of our own workplace commitment.

     

    Arli Miller, Director – Parker&Partners/Ogilvy Public Relations

    Havaianas Australia appoints Pulse Communications as its communications agency

    July 24, 2014 by  
    Filed under News

    Sydney, July 24, 2014: The Havaianas brand, represented by Aqueo Import and Distribution Pty Ltd in Australia, has chosen Pulse Communications, part of Ogilvy PR Australia, as its consumer agency of record following a competitive review.

    Havaianas Marketing Manager, Emma Kowaleczko, said: “Our aim going into this process was to find an agency that really understood who we are as a brand. As such an iconic name in Australia, we were looking for an agency partner that could support us in everything we do.

    “The Pulse Communications team demonstrated its love and passion for the business, and presented a highly-creative program that will help our brand team engage with all Australians,” she said.

    Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Pulse Communications team will be working to ensure we deliver the most innovative ideas and campaigns that best represent the Havaianas ethos. Havaianas is a fun, vibrant brand which plays an important role in Australia’s outdoor culture and lifestyle. We look forward to working together to deliver outstanding results.”

    “The programme will include developing new and innovative creative ideas, and building relationships with a range of bloggers, influencers and media,” he explained.

    Klick Communications will continue to represent the Australia Day Havaianas Thong Challenge.

    Work begins on the account immediately.

    Pulse Communications is part of Ogilvy PR Australia, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group

    Ends.

    About Pulse Communications:
    Pulse Communications is one of Australia’s largest and most awarded consumer communications agencies, made up of over 40 brand consultants across Sydney and Melbourne, with a focus on social and public relations. Clients include Activision, Coca-Cola, eBay, Ford, Huggies, TripAdvisor and UBank. The agency is part of Ogilvy Public Relations, Australia’s largest PR network, which is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.

    For more information, visit our Website at www.pulsecom.com.au or follow us on Facebook at www.facebook.com/pulsecommunications.

    About Ogilvy PR Australia:

    Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne.  It is 51% owned by WPP and 49% owned by STW.  For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.


    For further information contact:
    Lena Sachs
    Account Manager
    02 8281 3875
    lena@pulsecom.com.au

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