Our Team


Kieran Moore
Chief Executive Officer, Ogilvy Public Relations Australia
Kieran has almost 30 years’ experience in PR covering public relations strategy development and implementation, reputation and crisis management and corporate positioning for business to business and consumer focused companies both in the UK and Australia. As Ogilvy PR Australia CEO, she is responsible for the specialist businesses that fall within the Group: Howorth; Ogilvy Impact; Pulse; Parker & Partners; and Ogilvy PR Health.
Ogilvy Public Relations Australia is one of the largest PR companies in Australia with 120 people and offices in Sydney, Canberra and Melbourne. Prior to becoming CEO, Kieran was the managing director of Howorth for eight years. Prior to Howorth, Kieran served as board director and shareholder of London-based Firefly Communications for eight years which had offices in England, Scotland, France and Germany.
Kieran is an acknowledged expert in corporate thought leadership and issues and crisis management. She is an active campaigner for gender equality in the workplace and has been named one of The Australian’s top 10 Women to Watch for two consecutive years.
Richard Brett
Group Managing Director, Consumer
Richard Brett has 20 years experience of marketing communications, brand strategy and communications agency leadership. His passions including using public relations and social media to lead integrated campaigns, outcome based measurement and using new technology to drive innovative creativity for brands. Before joining Ogilvy in October 2013, Richard was managing director of Shine Communications in London. Richard’s responsibilities at Shine included setting the vision for the agency’s growth strategy and market position. This allowed Shine to grow despite the difficult economic climate in the UK at the time. The strategy of insightful, strategic creativity, outcome based measurement and an employee centric culture secured Shine 104 award wins or shortlists between 2011 and 2013, making the agency the most awarded single office agency in Europe. The agency was shortlisted Agency of the Year by both PRCA and PR Week in 2012. Shine’s 50 staff voted the agency top ten in the Sunday Times Best Small Company to Work between 2010 and 2013, including coming first in 2013. In 2011 Richard re-launched the agency’s measurement system which led to four AMEC awards and was named best evaluation system from the PRCA in 2012. In 2013 Richard led the programme to develop the first ever integrated multi-channel econometric modelling measurement model. At Shine Richard also led a number award winning campaigns for clients such as eBay, ghd, Forever 21, SAB Miller and Vodafone.Previously, Richard joined Samsonite in 2006 as global director of communications, and then was appointed VP, global marketing communications in 2007. Richard worked directly with CEO Marcello Bottoli and was responsible for all communications strategy and implementation across all channels in all global markets. Highlights included the global ‘Life’s A Journey’ celebrity advertising campaign, the launch of Samsonite Black Label, the launch of Samsonite’s collaborations with Alexander McQueen and Marc Newson, and the launch of the award-winning Samsonite Cosmolite. Before joining Samsonite Richard spent a decade at leading global communications agency Ketchum, leaving as London office strategy board director in 2006. Richard worked mainly on pan-European P&G campaigns across the home and beauty categories. Richard has authored a number of papers on marketing communications including Brand Economics (2013), SmartPlanning (2012) and for his MBA he wrote ‘In a changing world of marketing clutter and consumer fragmentation, how can advertising and PR work better together’ (2010), which proved how consumer attitudes can be shifted through the combination of advertising and PR. In 2010 Richard received a distinction for his MBA in Management from Imperial College London.

 

Graham White
Graham White
Group Managing Director, Howorth
Graham joined Howorth in 2000 with more than ten years’ management and communications experience gained in the UK.At Howorth, Graham has directed communications programs covering strategy development and implementation for major technology clients including AMD, BMC Software, Borland Software, Citrix Online, D-Link, EMC, Genesys Telecommunications, HDS, Intel, Lexmark, Manugistics, Microsoft, NCR, Network Appliance, RSA Security, Senatas, Teradata and VERITAS Software.He also established and managed a pan-Asian network for both Borland and Lexmark.As managing director, in addition to his client and business development responsibilities, Graham looks after finance operations.Graham has a first-class Bachelor of Arts Honours degree in Public Relations from Bournemouth University in England.

 

Yianni Konstantopoulos
Group Managing Director, Social@Ogilvy
Yianni joins the Social@Ogilvy team from Washington DC and brings with him over a decade of demonstrating impact in business development, digital strategy execution, team leadership, and strategic marketing experience. In his most recent role, he served as head of Strategy and Business Development at Blue State Digital, the world-renown digital strategy and engagement firm.
While at Blue State Digital, Yianni helped the firm continue a period of rapid and sustained growth in emerging and innovative industries, and was able to add several leading organisation’s to the firm’s roster.
Immediately prior to Blue State, Yianni spent two years with Avendi Meda, a boutique design agency where he managed the organization’s strategic growth and marketing efforts leading to a doubling of the firm’s active client roster and annual revenues. Before that, he served in senior capacities at the Corporate Executive Board and the World Bank. Yianni is a graduate of the George Washington University.

 

LB1
Leon Beswick
Managing Director, Ogilvy PR Health
Leon has ten years’ experience implementing successful health communication campaigns for major pharmaceutical and biotech companies, as well as professional associations and health technology organisations. His experience extends to the most significant reimbursement campaigns over the last 10 years.Before forming Ogilvy PR Health, Leon was a Director at the public affairs agency, Parker & Partners, where he developed a strong understanding of the role and influence government has in healthcare.Leon has a strong understanding in health, as well as issues around the reimbursement processes that many campaigns often seek to influence.Importantly Leon’s insights into Government come from a background in politics when he worked as a policy adviser in the office of then Minister for Health and Aged Care, the Hon Dr Michael Wooldridge and as a health policy adviser with then Victorian Premier, the Hon Jeff Kennett.Leon is a Director with the Australian Institute of Policy & Science.

 

Brian Giesen
Director-Digital Strategy, Ogilvy Public Relations
Brian is an award-winning, founding member of Social@Ogilvy global team – the world’s largest network of social media marketing practitioners. Brian’s main blog is http://www.australiadigitalmap.com.Brian speaks regularly on the state of social media in Australia and Asia Pacific, and has appeared at AdTech, AdKnowledge, Frocomm, Web 3.0 Summit, the Public Relations Institute of Australia (PRIA), Future of Influence, and others. In addition, Brian has conducted Webinars as part of an “Executive’s Guide to Social Media” partnership with the Wall Street Journal Asia which routinely receive more than 2,000 attendees each.Brian’s previous roles at Ogilvy PR give him an unusually strong perspective of the total digital landscape. As interactive marketing manager, Brian developed a deep expertise and passion in search marketing, interactive advertising, email marketing and digital PR programmes.Prior to joining Ogilvy PR, Brian was a legislative aide for U.S. Representative Jay W. Johnson where he advised on issues of technology, education and telecommunications.

 

Alexandra Kelly
Managing Director, Ogilvy PR Melbourne
Alex has 12 years’ experience in below-the-line brand and reputation management for some of the world’s leading brands and corporations. Her diverse experience spans an array of sectors including consumer technology, FMCG, banking and financial services, personal care, automobile, government and aviation.Alex’s areas of specialty include: targeted strategy development, brand communications, influencer engagement, community relations campaign development, corporate social responsibility, stakeholder communications, sports marketing and sponsorship maximisation, product recall strategy and issues management.This is Alex’s second time working for Ogilvy PR. Her last position with the firm was as an Account Director at Pulse (part of Ogilvy PR Australia) where she led a number of highly successful and award winning campaigns including the launch of the Xbox game franchise ‘Halo 2′, which was recognised globally by both Ogilvy PR and Microsoft as best in class. Prior to this, Alex was General Manager of Edelman Worldwide Sydney where she was responsible for the direction and execution of client programs, strategy and business development.Prior to that, she spent five years with Weber Shandwick’s Sydney office – as their national head of client services and senior vice president APAC of their consumer marketing division. During her tenure, Weber Shandwick Australia was the most awarded consumer marketing team in market – winning an unprecedented number of awards at an international and local level.

 

Sam North
Media Director, Ogilvy Public Relations
Sam North, former Managing Editor of The Sydney Morning Herald and Sun-Herald, joined Ogilvy PR in the newly-created role of Media Director at the start of 2009. Sam brought more than 30 years of experience across the fields of media and management to the role.As Media Director, Sam provides senior counsel on media engagement, crisis and issues management.Since joining Ogilvy PR he has provided advice to a number of major companies, including Ford Australia, Microsoft, Toshiba, Unilever and Yum Foods Australia.Sam leads the Ogilvy media training unit, with a large number of training options being tailored to suit the particular needs of the client. Sam has prepared clients to handle any number of potentially damaging, or potentially advantageous, circumstances – from coaching for an appearance before a Senate committee, to getting people ready to make the most of an interview with a journalist from the local newspaper or a nationally-televised news program.He has trained executives from many of Australia’s top-100 companies – from the most senior CEO through to senior management corporate affairs personnel and entry-level media officers.Sam’s journalistic career included engaging, either as a writer, interviewer or manager, with every Prime Minister from Gough Whitlam to the present. Prior to his role as Managing Editor of The Sydney Morning Herald and Sun-Herald, he worked in a number of senior positions at Fairfax including serving as Chief of Staff during the 2000 Sydney Olympics. He also was the Fairfax representative on the Australian Press Council for a number of years. Prior to joining Fairfax, he worked as an on-camera reporter for television news.

 

Susan Redden Makatoa
Group Managing Director, Corporate
Susan has over 20 years’ experience in corporate communications, advocacy and change management. She creates clear and compelling campaigns carefully aligned with business goals. Particular strengths include communication strategy and implementation, media relations, message and media training and facilitation.
Susan returns to Ogilvy PR with oversight of a number of the companies and product offerings within the Ogilvy group, including public affairs company Parker & Partners, employee engagement and change communication consultancy, Ogilvy Impact, and sustainability communications practice Ogilvy Earth.
Most recently a partner at SenateSHJ, Susan has extensive experience working at the highest level with major business and corporate communications clients. Having previously worked at a senior level with several Ogilvy PR brands, she has advised and run campaigns on behalf of some of the world’s largest brands.
She also held senior corporate affairs roles at the Australian Securities and Investments Commission and the NSW Chamber of Commerce.
Keen to help others find professional success, Susan is also Chair of Executive Women Australia.

 

Paul Rushton
Finance and Operations Director, Ogilvy Public Relations
Paul Rushton joined Ogilvy Public Relations Australia in 2006 after re-locating from the UK.His current role as Finance Director involves being each Managing Director’s business partner, offering financial counsel and support, whilst ensuring audit compliance. Paul’s main focus is ensuring that high standards of service and work are delivered to the businesses.Prior to his move to Sydney, Paul was the Financial Controller of Aquascutum – a London luxury fashion brand, where his greatest achievement was re-building and then leading the finance department into a team which interacted well with the business, and performed to their best.Paul holds a honours degree in Law from the University of Wales and was made a Fellow of the Certified Chartered Accountants in 2005.

 

Kaz_Scott
Kaz Scott
Strategy & Planning Director
Kaz joined Ogilvy PR as its first Strategy and Planning Director in 2011. Her role spans all Ogilvy PR companies and focuses on campaign development for new and existing clients, supporting the increasing demand for multidisciplinary programs which centre on audience engagement and insight, rather than channel delivery.  A true generalist, Kaz has more than 12 years’ experience in communication planning, strategy development, issues management, campaigning and behaviour change. She has worked for some of the world’s most famous international and local brands having held senior positions in leading communication agencies in London, Beijing, Dubai and New Zealand.  Before joining Ogilvy Kaz spent five years with London’s Fishburn Hedges. In her final two years she was partially seconded to London 2012 to develop and lead a fully integrated Marcomms strategy to change the way Londoners travel during the Games.  At Ogilvy Kaz provides strategy and planning support to clients including Canon, Ford Australia, Microsoft and Carnival Cruises. Kaz has a particular interest in behaviour change and social marketing having worked with campaigns in the UK spanning drink, drugs, obesity, literacy, smoking and climate change. She has a Bachelor of Communications (PR/Multimedia) from Auckland University of Technology.

 

Luke van der Beeke
Associate, Social Marketing
Luke has over 15 years’ experience delivering a broad range of marketing and communication services for government, non-profits and businesses in the UK and Australia. He has extensive service marketing experience, and specializes in social change marketing (social marketing) and behaviour change communications. He is a Co-Founder and the Managing Director of Marketing for Change, a social enterprise that works collaboratively to change behaviours, improve lives and deliver positive social change. Luke is former Director of The National Social Marketing Centre UK, a recognised centre of excellence in social marketing and behavior change. During his five years at the Centre, he provided strategic marketing advice to a broad range of international bodies including the World Health Organisation, the European Commission, and the British and Scottish governments. He has overseen delivery of multi-national behaviour change interventions for clients including the USAID and DFID and between 2010/12 managed the successful implementation of a “world first” social marketing capacity building programme for the National Health Service (NHS) England. Luke was a strategic marketing advisor to the pan-European International Collaboration on Social Determinants of Health (ICSDH), established in 2008 to inform the British Government’s Strategic Review on Health Inequalities in England (The Marmot Review). He is currently a member of the Australian Social Determinants of Health Alliance (SDOHA), The International Social Marketing Association (ISMA) and leads the Perth hub of the AASM. Luke has led on large-scale organisational change programmes, including social enterprise formations for NGO’s and government, and has extensive experience with mass communications and media. In a previous life he was a working journalist. He has a BA English (Mass Communications) in Journalism & Politics from Curtin University of Technology, and a Post Graduate Diploma in Health Science from Edith Cowan University. He also holds a Diploma in E-Commerce and is about to resume his MBA (Strategic Marketing) which he placed on hold while he worked overseas.