Ogilvy PR NextGen Leaders 2010 – the next peak

The talent team at Ogilvy PR recently launched its 2010 leadership program, NextGen Leaders – the next peak, a rigorous 12-month program aimed at training, developing and supporting 20 of its future leaders across its six businesses, Cannings, Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse.

NextGen Leaders is designed to provide senior team members best-in-class industry training. The curriculum focuses on enhancing core technical and behavioural communication skills and training Ogilvy-specific tools, products and services across practice areas such as digital influence, insights and strategy, research and sustainability.

NextGen Leaders first launched at the beginning of 2009 with 30 senior consultants.  This year, the training will focus on creativity, senior client management and advanced business skills.

NextGen Leaders also have the responsibility to train core skills back within each of their teams and businesses. In 2010, much of the curriculum will also be used as a foundation for training rolled out via Ogilvy PR School, a dedicated program targeted at consultants from graduate to account manager levels. This is to ensure that all the training that Ogilvy PR provides for its consultants are ultimately aligned with the company’s business strategy and its core values to Learn & Grow, be One Step Ahead and work in Partnership.